andrew frank's photo

Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and media. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales,...
Read Full Bio

Call gartner marketing leaders

Disasters Highlight Telecom Tensions

August 28, 2011 | 0 Comments

Earthquakes and hurricanes may damage lives and property, but they sure don’t hurt the broadcast news business. The serial crises of the summer of 2011 are generating ratings spikes among news channels, with the earthquake driving a 246% jump among Washington DC stations and  the Weather Channel seeing a 288% lift from hurricane Irene. Beyond… Read More