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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Disasters Highlight Telecom Tensions

Andrew Frank | August 28, 2011

Earthquakes and hurricanes may damage lives and property, but they sure don’t hurt the broadcast news business. The serial crises of the summer of 2011 are generating ratings spikes among news channels, with the earthquake driving a 246% jump among…

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