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Andrew FrankVP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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At 4A’s CreateTech: “We Make Marketing Platforms”
Andrew Frank | May 23, 2011
The 4A’s inaugural CreateTech event on Friday was an eclectic look at the emerging “creative technologist” role, and the many ways technology is changing the ad agency business. An overarching theme was this: advertising is a relatively small part of…
The Embattled Google Brand
Andrew Frank | May 13, 2011
The topic of Google’s brand value emerged recently when Millward Brown’s Brandz, which publishes an annual ranking of the “top 100” global brands by value (according to their formulation), announced that Apple had surpassed Google to claim the #1 spot,…