Andrew Frank

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Archives for May, 2011

At 4A’s CreateTech: “We Make Marketing Platforms”

by Andrew Frank  |  May 23, 2011  |  Comments Off

The 4A’s inaugural CreateTech event on Friday was an eclectic look at the emerging “creative technologist” role, and the many ways technology is changing the ad agency business. An overarching theme was this: advertising is a relatively small part of what creative technologists do, and perhaps even a shrinking part of what many ad agencies [...]

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The Embattled Google Brand

by Andrew Frank  |  May 13, 2011  |  1 Comment

The topic of Google’s brand value emerged recently when Millward Brown’s Brandz, which publishes an annual ranking of the “top 100″ global brands by value (according to their formulation), announced that Apple had surpassed Google to claim the #1 spot, ending the search giant’s four-year reign as the world’s most valuable brand (sample coverage hereĀ and [...]

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