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Andrew FrankVP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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At 4A’s CreateTech: “We Make Marketing Platforms”
The 4A’s inaugural CreateTech event on Friday was an eclectic look at the emerging “creative technologist” role, and the many ways technology is changing the ad agency business. An overarching theme was this: advertising is a relatively small part of what creative technologists do, and perhaps even a shrinking part of what many ad agencies…
The Embattled Google Brand
The topic of Google’s brand value emerged recently when Millward Brown’s Brandz, which publishes an annual ranking of the “top 100” global brands by value (according to their formulation), announced that Apple had surpassed Google to claim the #1 spot, ending the search giant’s four-year reign as the world’s most valuable brand (sample coverage here and…