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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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The Embattled Google Brand

The topic of Google’s brand value emerged recently when Millward Brown’s Brandz, which publishes an annual ranking of the “top 100” global brands by value (according to their formulation), announced that Apple had surpassed Google to claim the #1 spot, ending the search giant’s four-year reign as the world’s most valuable brand (sample coverage here and…

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