Andrew Frank

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Archives for November, 2010

Nielsen Blunder Underscores Internet Growing Pains

by Andrew Frank  |  November 8, 2010  |  1 Comment

Given the world’s pre-occupation with America’s midterm election results and QE2 financial news last week, Nielsen picked a relatively good day to reveal that it had been systematically underreporting Internet traffic due to a technical error involving long URLs. As a result, some who were impacted may have missed it. As reported by AdAge’s Michael [...]

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