andrew frank's photo

Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
Read Full Bio

Call gartner marketing leaders

Is Mobile Advertising Ready for an Exchange?

September 17, 2010 | 2 Comments

September 17 – Microsoft, after a long hiatus in advertising-related announcements, unveiled two new salvos in its bid for a major role in mobile advertising: a Mobile Advertising SDK for Windows Phone 7 and a Microsoft Advertising Exchange, claimed to be the first such platform to support real-time bidding (RTB). (See details on this Microsoft… Read More