Andrew Frank

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Archives for September, 2010

Is Mobile Advertising Ready for an Exchange?

by Andrew Frank  |  September 17, 2010  |  2 Comments

September 17 – Microsoft, after a long hiatus in advertising-related announcements, unveiled two new salvos in its bid for a major role in mobile advertising: a Mobile Advertising SDK for Windows Phone 7 and a Microsoft Advertising Exchange, claimed to be the first such platform to support real-time bidding (RTB). (See details on this Microsoft [...]


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