Andrew Frank

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Archives for June, 2010


Google Buys a DSP

by Andrew Frank  |  June 3, 2010  |  2 Comments

According to All Things Digital, Google has acquired start-up demand-side platform (DSP) Invite Media for $70 million. It’s no surprise to see Google buy a DSP, as it was one of the few links in the online display advertising value chain in which Google didn’t already have a dominant presence (the other would be supply-side [...]

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