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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Can Google Catch the Video Star?

As expected, Google announced Google TV at its Google I/O conference today, with the tagline “TV MEETS WEB. WEB MEETS TV.” Now, these two have met before, and they didn’t exactly hit it off. In the pile of failed consumer tech gear lays a device called WebTV, which launched in 1996. Microsoft later rebranded it…

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