Andrew Frank

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Archives for April, 2010

Reflecting on Apple’s iAd Play

by Andrew Frank  |  April 11, 2010  |  Comments Off

“Most mobile advertising really sucks,” declared Steve Jobs in his preamble to the iAds unveiling. Sure enough, the demonstration iAds drew a sharp and heady contrast with the incumbent WAP banner model, combining, as Jobs pointed out, the emotional impact of television with the rich functionality and transactional possibilities of a native application. Much was [...]

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