andrew frank's photo

Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
Read Full Bio

Call gartner marketing leaders

Reflecting on Apple’s iAd Play

April 11, 2010 | 0 Comments

“Most mobile advertising really sucks,” declared Steve Jobs in his preamble to the iAds unveiling. Sure enough, the demonstration iAds drew a sharp and heady contrast with the incumbent WAP banner model, combining, as Jobs pointed out, the emotional impact of television with the rich functionality and transactional possibilities of a native application. Much was… Read More