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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Google Advances on Ad Patent Front

By Andrew Frank | March 02, 2010

Patent fever has gripped the blogosphere as, on the heals of Facebook’s News Feed patent, Google won a broad patent for, “Determining and/or using location information in an ad system.” (The story appears to have been broken by VentureBeat, which…