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Andrew FrankVP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Google Advances on Ad Patent Front
Patent fever has gripped the blogosphere as, on the heals of Facebook’s News Feed patent, Google won a broad patent for, “Determining and/or using location information in an ad system.” (The story appears to have been broken by VentureBeat, which discusses it here.) Much of the chatter is focused on the question of whether Google…