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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Blog

The Future of TV on the Gridiron

Defying its numerous obituaries, broadcast television set a new world’s record last night as Super Bowl 44 attracted more viewers than any TV show in history – 106.5 million according to Nielsen – beating the previous record of just under 106 million for the series finale of M*A*S*H which aired on Feb. 28, 1983. This…

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Blog

NBCU CEO Testimony Highlights Old TV’s Losing Strategy

Big industry changes are often best captured in the smallest exchanges. Case in point: during a Congressional hearing to investigate the proposed acquisition of NBCU by Comcast, Jeff Zucker, the embattled CEO of NBCU, was asked by Representative Rick Boucher about the company’s prevention of Boxee users from accessing Hulu content. (Boxee is a service…

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