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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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NBCU CEO Testimony Highlights Old TV’s Losing Strategy

Big industry changes are often best captured in the smallest exchanges. Case in point: during a Congressional hearing to investigate the proposed acquisition of NBCU by Comcast, Jeff Zucker, the embattled CEO of NBCU, was asked by Representative Rick Boucher about the company’s prevention of Boxee users from accessing Hulu content. (Boxee is a service…

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