Research Areas

Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
Read Full Bio
The Future of TV on the Gridiron

By Andrew Frank | February 08, 2010

Defying its numerous obituaries, broadcast television set a new world’s record last night as Super Bowl 44 attracted more viewers than any TV show in history – 106.5 million according to Nielsen – beating the previous record of just under…

NBCU CEO Testimony Highlights Old TV’s Losing Strategy

By Andrew Frank | February 05, 2010

Big industry changes are often best captured in the smallest exchanges. Case in point: during a Congressional hearing to investigate the proposed acquisition of NBCU by Comcast, Jeff Zucker, the embattled CEO of NBCU, was asked by Representative Rick Boucher…