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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Apple iPad Offers Media Companies Hope but is Hardly a Savior

January 27, 2010 | 0 Comments

(This post was co-authored by Allen Weiner and Mike McGuire) Rumors being what they are, much of what Steve Jobs announced at the iPad launch event didn’t come as a surprise to the overload crowd at the Yerba Buena Center insane Francisco. The iPad is a “tweener” that fits nicely between an iPhone/iTouch and netbook… Read More

A New Golden Age of Consumer Electronics

January 12, 2010 | 0 Comments

CES2010 was packed with innovation – from 3D TVs to myriad e-readers and mobile computing devices of every shape and size. No one stole the show, but almost every vendor I saw put something impressive on the table. In the end I couldn’t fully escape the wistful sentiment, “if only the world economy would start… Read More