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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Apple iPad Offers Media Companies Hope but is Hardly a Savior

By Andrew Frank | January 27, 2010

(This post was co-authored by Allen Weiner and Mike McGuire) Rumors being what they are, much of what Steve Jobs announced at the iPad launch event didn’t come as a surprise to the overload crowd at the Yerba Buena Center…

A New Golden Age of Consumer Electronics

By Andrew Frank | January 12, 2010

CES2010 was packed with innovation – from 3D TVs to myriad e-readers and mobile computing devices of every shape and size. No one stole the show, but almost every vendor I saw put something impressive on the table. In the…