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Andrew FrankVP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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The Real Real-Time Search Race
Let’s take a moment to appreciate the prescience of futurist Alvin Toffler, who coined the phrase “information overload” in the late 1960s. While some predictions, like human cloning and genetic architecture, are still way out there, IO is arguably the defining quality of our current culture. The most recent exhibit comes from Google, which just…