by Andrew Frank | November 21, 2009 | 4 Comments
Blogging is sometimes a great way to get interesting dialogs going, and yesterday’s post, Will Microsoft Exit the Ad Server Business?, drew a notable response from Harrison Magun, Director, Advertiser Tools and Technologies Specialist Sales at Microsoft. Harrison takes me to task for failing to make a crucial distinction between ad servers for publishers and [...]
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by Andrew Frank | November 19, 2009 | 5 Comments
When Microsoft acquired aQuantive in 2007 for roughly $6 billion – an 85% premium – ostensibly to counter Google’s then-recent purchase of DoubleClick, some wondered whether competitive instincts were clouding judgment. AQuantive consisted of the interactive agency Razorfish, which Microsoft recently sold to Publicis for about $530 million, DrivePM, a performance ad network that Microsoft [...]
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by Andrew Frank | November 19, 2009 | 1 Comment
This has been a month full of interactive advertising conferences in NYC, from OMMA AdNets, through Ad:Tech, and The Media and Money Conference, to the IAB Ad Operations Summit, to name a few. So many themes have been covered it’s hard to know where to start, but there’s one that stands out. In the ongoing [...]
Category: Advertising Media Tags: Ad Networks, Advertising, Agencies, click fraud, Publsihers, Security
