Dig deeper with timely and topical information that keeps you ahead of the digital curve.
Validate, learn and discover with fresh digital perspectives from successful marketing leaders.
Andrew FrankVP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
Read Full Bio
Will Microsoft Exit the Ad Server Business?
When Microsoft acquired aQuantive in 2007 for roughly $6 billion – an 85% premium – ostensibly to counter Google’s then-recent purchase of DoubleClick, some wondered whether competitive instincts were clouding judgment. AQuantive consisted of the interactive agency Razorfish, which Microsoft recently sold to Publicis for about $530 million, DrivePM, a performance ad network that Microsoft…
The Safety Issue in Online Advertising
This has been a month full of interactive advertising conferences in NYC, from OMMA AdNets, through Ad:Tech, and The Media and Money Conference, to the IAB Ad Operations Summit, to name a few. So many themes have been covered it’s hard to know where to start, but there’s one that stands out. In the ongoing…