The Buy/Sell Distinction in Ad Operations

By Andrew Frank | November 21, 2009

Blogging is sometimes a great way to get interesting dialogs going, and yesterday’s post, Will Microsoft Exit the Ad Server Business?, drew a notable response from Harrison Magun, Director, Advertiser Tools and Technologies Specialist Sales at Microsoft. Harrison takes me…


Will Microsoft Exit the Ad Server Business?

By Andrew Frank | November 19, 2009

When Microsoft acquired aQuantive in 2007 for roughly $6 billion – an 85% premium – ostensibly to counter Google’s then-recent purchase of DoubleClick, some wondered whether competitive instincts were clouding judgment. AQuantive consisted of the interactive agency Razorfish, which Microsoft…


The Safety Issue in Online Advertising

By Andrew Frank | November 19, 2009

This has been a month full of interactive advertising conferences in NYC, from OMMA AdNets, through Ad:Tech, and The Media and Money Conference, to the IAB Ad Operations Summit, to name a few. So many themes have been covered it’s…