Andrew Frank

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Archives for November, 2009


The Buy/Sell Distinction in Ad Operations

by Andrew Frank  |  November 21, 2009  |  4 Comments

Blogging is sometimes a great way to get interesting dialogs going, and yesterday’s post, Will Microsoft Exit the Ad Server Business?, drew a notable response from Harrison Magun, Director, Advertiser Tools and Technologies Specialist Sales at Microsoft. Harrison takes me to task for failing to make a crucial distinction between ad servers for publishers and [...]

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Will Microsoft Exit the Ad Server Business?

by Andrew Frank  |  November 19, 2009  |  5 Comments

When Microsoft acquired aQuantive in 2007 for roughly $6 billion – an 85% premium – ostensibly to counter Google’s then-recent purchase of DoubleClick, some wondered whether competitive instincts were clouding judgment. AQuantive consisted of the interactive agency Razorfish, which Microsoft recently sold to Publicis for about $530 million, DrivePM, a performance ad network that Microsoft [...]

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The Safety Issue in Online Advertising

by Andrew Frank  |  November 19, 2009  |  1 Comment

This has been a month full of interactive advertising conferences in NYC, from OMMA AdNets, through Ad:Tech, and The Media and Money Conference, to the IAB Ad Operations Summit, to name a few. So many themes have been covered it’s hard to know where to start, but there’s one that stands out. In the ongoing [...]

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