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Andrew FrankVP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Selling Leopard Spots
Apple’s recent patent application to incorporate advertising into an OS as a potential subsidy is creating quite a stir: “Apple Prepares to Rock the Market with Hardware Subsidizing Program” “Apple applies for patent on OS with embedded advertising” “Apple Patents Ad-Supported, Subsidized Mac OS” “Gimme a minute — just two more ads before it lets…