Comments on: The Second Annual Social Media Watchdogs Challenge

By: Mark Rogers

Mark Rogers — Tue, 29 Sep 2009 14:42:16 +0000

Andrew: It’s good to hear from you again. I would share Tom O’Brien’s opinion … brand mentions are interesting, but relevant conversations are even better Our forthcoming product Skyttle addresses that gap.

@marketsentinel

By: Second Annual Watchdog Challenge Results

Second Annual Watchdog Challenge Results — Mon, 28 Sep 2009 16:03:52 +0000

[...] ← The Second Annual Social Media Watchdogs Challenge [...]

By: Mark Evans

Mark Evans — Sat, 26 Sep 2009 13:23:18 +0000

Thanks for mentioning us on the list.

cheers, Mark

By: Kent Hollenbeck

Kent Hollenbeck — Fri, 25 Sep 2009 23:10:11 +0000

We saw the results of The Second Annual Social Media Watchdogs Challenge and while we aren’t listed, we thought that we would comment as we were on the list with our Narrative Network tool last year, and this year, we garnered a significant amount of attention for the release of twendz™.

twendz is a Twitter mining Web application that utilizes the power of Twitter Search, highlighting conversation themes and sentiment of the tweets that talk about topics you are interested in. As the conversation changes, so does twendz by evaluating up to 70 tweets at a time. When new tweets are posted, they are dynamically updated, minute by minute.

We are also excited about a new analytics product currently in beta. It will look to provide influential identification, automated emotion gauging, trending analysis and conversation engagement tools for marketing professionals. Unlike our first emotive measurement tool, twendz, this will be a paid-for product. We expect the product to be on the market at the end of Oct and can share more about it then.
Thanks for the Challenge!

Kent Hollenbeck
Waggener Edstrom Worldwide
@waggeneredstrom

By: Tom O'Brien

Tom O'Brien — Fri, 25 Sep 2009 15:49:56 +0000

Still here. But we aren’t actually SM watchdogs.

Dashboards for brand monitoring are interesting, and all big brands should have them, but the economics are a race to zero. See yesterday’s Microsoft LookingGlass announcement.

More interesting to consider what we can learn about the world, our category and our brand by listening and analyzing a much broader swath of consumer conversations.

Brand mentions typically represent between 5% and 30% of the relevant conversation and if you are only listening for your brand mentions you only get a subset of that.

Brand monitoring is important – but it isn’t everything.

Tom O’Brien
@tomob
http://motivequest.com

By: Karina Silva

Karina Silva — Fri, 25 Sep 2009 15:24:38 +0000

Hello from Media Monitors – Love the initiative Andrew.
We were not on your list, but we still found you! (Context is king)

We just released a new version of Mediaportal.com where clients can incorporate relevant online conversations into their overall media coverage (TV, Radio, Print media and online news) and report and analyse performance across all media type getting the full picture. That was my plug now hopefully we make it onto next year’s list!

Cheers, Karina
@KarinaSilva

By: Connie Bensen

Connie Bensen — Fri, 25 Sep 2009 13:57:05 +0000

Thanks for adding our parent company, Alterian for Techrigy SM2.

Connie Bensen
Director of Community Strategy, Alterian
@cbensen

By: Gail Nelson

Gail Nelson — Fri, 25 Sep 2009 13:31:06 +0000

BurrellesLuce, that is.

By: Gail Nelson

Gail Nelson — Fri, 25 Sep 2009 13:29:43 +0000

Still here!

By: Jim Waggoner

Jim Waggoner — Fri, 25 Sep 2009 12:56:41 +0000

Got it with the morning news