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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Blog

Second Annual Watchdog Challenge Results

I want to thank all of the social media monitoring and analytics vendors who responded to last week’s challenge. First, the highlights. This year’s challenge listed 61 company names, of which 15 responded, a nearly 25% response rate.  An additional 4 who were not mentioned also responded. Last year, 34 company names were listed, of…

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The Second Annual Social Media Watchdogs Challenge

About a year ago I issued a challenge to the social media monitoring and analysis vendor community to determine which of these vendors “ate their own dogfood.” In other words, who was able, using their own product, to spot mention of their own brand names in the blogosphere and rapidly reply. The results were impressive:…

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The FCC, Net Neutrality, and the Principle of Transparency

FCC Chairman Julius Genachowski’s announcement of the Commission’s intention to formalize and implement net neutrality regulations has elicited all of the predictable responses, from free-market political and telecom industry opposition to applause from advocacy groups and companies like Skype. (The cable industry alone straddled the fence and offered lukewarm support while warning against excessive regulation:…

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ComScore and Omniture Change the Game

For a long time, web publishers and advertisers have been caught in the crossfire between web analytics and media metrics vendors producing starkly different numbers for their sites. Now, by joining forces, ComScore and Omniture have potentially eliminated this maddening issue…at least for their common customers. (To be precise, Omniture customers can opt-in to see…

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Google’s Display of Power

Google’s long-awaited relaunch of DoubleClick’s Ad Exchange (see Official Google blog) marks its most visible attempt to-date to leverage its DoubleClick acquisition to take it out of its lucrative search niche and into the sketchy world of display. (More on the DoubleClick blog, The New York Times and paidContent.) Launched just before the Google acquisition,…

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Adobe and Omniture Join Forces, but Will Their Users?

“I warn you against believing that advertising is science.” So said Bill Bernbach, one of advertising’s great legends who holds the number one rank in Advertising Age’s honor roll of most influential people. So what would Bill Bernbach think of Adobe’s idea, as expressed in its $1.8B acquisition of Omniture, that analytics (e.g., SiteCatalyst) can…

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