Archives for August, 2009
by Andrew Frank | August 12, 2009 | Comments Off
On July 29, 2009, Yahoo! and Microsoft announced that “Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.” They also announced that “Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction [...]
Category: Advertising Media Tags: convergence, Display, Havas, Interpublic, Microsoft, Omnicom, Publicis, Razorfish, Search, WPP, Yahoo!
by Andrew Frank | August 5, 2009 | 1 Comment
It must be a slow news day because I’ve received an inordinate number of calls about Google’s purchase of video compression provider On2 Technologies for about $106.5M, a relatively small sum in the heady world of Internet valuations, for a company that’s been steadily losing money on less than $20M in annual revenue. But the [...]
Category: Advertising Media Tags: addressable advertising, Canoe Ventures, Google, On2, TV 2.0