On July 29, 2009, Yahoo! and Microsoft announced that “Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.” They also announced that “Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction [...]
Entries from August 2009
“By ‘Premium’ We Just Meant the Ads We Couldn’t Sell”
August 12th, 2009 · No Comments
Tags: Advertising · Media
What’s Google On To?
August 5th, 2009 · 1 Comment
It must be a slow news day because I’ve received an inordinate number of calls about Google’s purchase of video compression provider On2 Technologies for about $106.5M, a relatively small sum in the heady world of Internet valuations, for a company that’s been steadily losing money on less than $20M in annual revenue. But the [...]
Tags: Advertising · Media