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Andrew FrankVP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Microsoft, Yahoo! Ink Search Deal
Andrew Frank | July 29, 2009
July 29, NYC: The author discusses Microsoft/Yahoo! deal on Bloomberg TV After walking halfway down the aisle with Google in 2008 in a proposed (and then scrapped) search-advertising pact, Yahoo! has inked a 10 year deal in which Microsoft…
Andrew Frank | July 24, 2009
Two web traffic quality monitoring firms, Anchor Intelligence and Click Forensics, released click fraud reports yesterday and the results were pretty shocking: according to Anchor’s Traffic Quality Report, in Q2 2009 the incidence of attempted click fraud rose from 21.7%…
Can TV Handle the Rapids?
Andrew Frank | July 01, 2009
The past few weeks have revealed a sharp acceleration in the disruption of the TV business by new technology. Forces set into motion will play out over the next six months with far-reaching consequences for the medium that, more than…