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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Microsoft, Yahoo! Ink Search Deal

July 29, NYC: The author discusses Microsoft/Yahoo! deal on Bloomberg TV   After walking halfway down the aisle with Google in 2008 in a proposed (and then scrapped) search-advertising pact, Yahoo! has inked a 10 year deal in which Microsoft will power Yahoo! search and sell self-service keywords through AdCenter while Yahoo! will become the…

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Crooked Clicks

Two web traffic quality monitoring firms, Anchor Intelligence and  Click Forensics, released click fraud reports yesterday and the results were pretty shocking: according to Anchor’s Traffic Quality Report, in Q2 2009 the incidence of attempted click fraud rose from 21.7% to 22.9% of all clicks. When you include “innocuous invalid” clicks – that is, clicks…

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Can TV Handle the Rapids?

The past few weeks have revealed a sharp acceleration in the disruption of the TV business by new technology. Forces set into motion will play out over the next six months with far-reaching consequences for the medium that, more than any other, has shaped our culture for the last half century. So far the Internet…

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