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Andrew FrankVP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Microsoft, Yahoo! Ink Search Deal
July 29, NYC: The author discusses Microsoft/Yahoo! deal on Bloomberg TV After walking halfway down the aisle with Google in 2008 in a proposed (and then scrapped) search-advertising pact, Yahoo! has inked a 10 year deal in which Microsoft will power Yahoo! search and sell self-service keywords through AdCenter while Yahoo! will become the…
Two web traffic quality monitoring firms, Anchor Intelligence and Click Forensics, released click fraud reports yesterday and the results were pretty shocking: according to Anchor’s Traffic Quality Report, in Q2 2009 the incidence of attempted click fraud rose from 21.7% to 22.9% of all clicks. When you include “innocuous invalid” clicks – that is, clicks…
Can TV Handle the Rapids?
The past few weeks have revealed a sharp acceleration in the disruption of the TV business by new technology. Forces set into motion will play out over the next six months with far-reaching consequences for the medium that, more than any other, has shaped our culture for the last half century. So far the Internet…