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Andrew FrankVP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Panelists Get Testy at Cloud-for-Media Event
May 21, 2009, NYC – Bluewolf, a SaaS-oriented consultancy with a specialty in helping media companies, hosted an event at the Bryant Park Screening Room yesterday evening. With no free WiFi or 3G penetration in the room, the two-hour session held the attention of its audience, which consisted mostly of media company IT and business…
The Chat-Room Cure for Ad-Zapping
It’s safe to say that, of all the disruptive technologies to assault the media industry lately, DVR-enabled ad-skipping is one of the most potentially destructive. There are plenty of debates about how rapid or pervasive the problem is, but it’s clearly eating away at the staple of the TV business, the 30-second spot. The reason…