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Andrew FrankVP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Panelists Get Testy at Cloud-for-Media Event
Andrew Frank | May 21, 2009
May 21, 2009, NYC – Bluewolf, a SaaS-oriented consultancy with a specialty in helping media companies, hosted an event at the Bryant Park Screening Room yesterday evening. With no free WiFi or 3G penetration in the room, the two-hour session…
The Chat-Room Cure for Ad-Zapping
Andrew Frank | May 04, 2009
It’s safe to say that, of all the disruptive technologies to assault the media industry lately, DVR-enabled ad-skipping is one of the most potentially destructive. There are plenty of debates about how rapid or pervasive the problem is, but it’s…