Comments on: Coming Soon to a Web Page Near You: Embedded Transactions http://blogs.gartner.com/andrew_frank/2009/04/17/coming-soon-to-a-web-page-near-you-embedded-transactions/ A member of the Gartner Blog Network Wed, 21 Sep 2011 15:29:47 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Tony http://blogs.gartner.com/andrew_frank/2009/04/17/coming-soon-to-a-web-page-near-you-embedded-transactions/comment-page-1/#comment-5294 Tony Mon, 18 May 2009 16:40:37 +0000 http://blogs.gartner.com/andrew_frank/2009/04/17/coming-soon-to-a-web-page-near-you-embedded-transactions/#comment-5294 The Adgregate solution for commerce-enabled banner ads doesn't look very usable. I have a hard time believing people will shop inside a 300x250 ad unit or a leaderboard. A company called Alvenda came up with a better approach by expanding the banner size on interaction. Check out a recent post on them here: http://www.getelastic.com/alvenda-shopping-ad/ The Adgregate solution for commerce-enabled banner ads doesn’t look very usable. I have a hard time believing people will shop inside a 300×250 ad unit or a leaderboard. A company called Alvenda came up with a better approach by expanding the banner size on interaction. Check out a recent post on them here:

http://www.getelastic.com/alvenda-shopping-ad/

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