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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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NAB 2009: Bitheads vs. Tubeheads in the Video Cloud

By Andrew Frank | April 23, 2009

The race to claim the future of television continued to play out at the National Association of Broadcasters annual event in Las Vegas. This year much of the focus moved upstream, away from last-mile issues and toward services for content…

Coming Soon to a Web Page Near You: Embedded Transactions

By Andrew Frank | April 17, 2009

Google’s 1Q09 earnings presentation left little doubt about where the company’s headed for the next year or so, and it’s in the direction of optimizing its role as the world’s most efficient marketing and sales channel. Google executives repeated the…