Andrew Frank

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Archives for March, 2009

Loss of Ad Man Could Transform Google

by Andrew Frank  |  March 12, 2009  |  Comments Off

While much of the punditry surrounding Tim Armstrong’s appointment to the CEO post at AOL has focused on what it might mean for the beleaguered Time Warner unit, at least as big a question is what it means for Google. Tim Armstrong was Google’s main link with the advertising world, a Madison Ave guy in [...]

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Category: Advertising Media     Tags: ,

Carefully Raising the Privacy Bar, Google Crosses into Behavioral Targeting

by Andrew Frank  |  March 11, 2009  |  Comments Off

The tension and speculation over Google’s anticipated entry into the hazardous world of behavioral targeting has been growing since its acquisition of DoubleClick, much of whose value lies in its visibility of consumer activity across a vast array of websites. Now, the curtain has been lifted, in characteristic Google style, in a blog post not-so-subtly [...]

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Category: Advertising Media     Tags: , , ,

Try Reading the Rules, Shankapotamus

by Andrew Frank  |  March 5, 2009  |  9 Comments

Folks, it’s been over five weeks since I lambasted the big Superbowl ad spenders at companies like – oh, let’s see, what was the name of that advertiser’s brand? Oh, yeah, – E*Trade, for failing (or letting its agency fail) to support its very clever, and very costly, Golf Baby commercial with even a single [...]


Category: Advertising Media     Tags: