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Andrew FrankVP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Loss of Ad Man Could Transform Google
Andrew Frank | March 12, 2009
While much of the punditry surrounding Tim Armstrong’s appointment to the CEO post at AOL has focused on what it might mean for the beleaguered Time Warner unit, at least as big a question is what it means for Google.…
Carefully Raising the Privacy Bar, Google Crosses into Behavioral Targeting
Andrew Frank | March 11, 2009
The tension and speculation over Google’s anticipated entry into the hazardous world of behavioral targeting has been growing since its acquisition of DoubleClick, much of whose value lies in its visibility of consumer activity across a vast array of websites.…
Try Reading the Rules, Shankapotamus
Andrew Frank | March 05, 2009
Folks, it’s been over five weeks since I lambasted the big Superbowl ad spenders at companies like – oh, let’s see, what was the name of that advertiser’s brand? Oh, yeah, – E*Trade, for failing (or letting its agency fail)…