Comments on: Search-Display Convergence Just Got More Interesting

By: The Rise of Universal Paid Search

The Rise of Universal Paid Search — Tue, 16 Mar 2010 03:50:57 +0000

[...] bridge that gap in the short term. This isn’t news to search advertisers, since Yahoo already offers this [...]

By: “By ‘Premium’ We Just Meant the Ads We Couldn’t Sell”

Wed, 12 Aug 2009 14:59:45 +0000

[...] as Yahoo! and Google have both repeated frequently, the future of online advertising is “Search-Display Convergence,” which means both that search data will become an increasingly essential component of targeting [...]

By: Carefully Raising the Privacy Bar, Google Crosses into Behavioral Targeting

Carefully Raising the Privacy Bar, Google Crosses into Behavioral Targeting — Wed, 11 Mar 2009 16:16:17 +0000

[...] for perceived privacy issues practically every time it tries something new; on the other hand, when Yahoo! announced search retargeting two weeks ago, the response was much more muted than many – including myself – expected. The [...]

By: Jason Menayan

Jason Menayan — Thu, 26 Feb 2009 19:21:40 +0000

Nice on the RevenueScience -> AudienceScience name switch. They announced that in the middle of the IAB conference when we were there earlier this week.

I wonder if search targeting, which Yahoo can clearly claim to provide the value of to the rest of the publishers in its network, will be the only type of BT Yahoo will draw upon. BT from browsing activity on high-quality sites can pass considerable “closing” value to lower-quality pub inventory, something that’s drawn the ire of high-quality pubs who are seeing that value leaked out to the network.

By: managed hosting

managed hosting — Wed, 25 Feb 2009 10:57:50 +0000

I would find this really annoying. I want my search to be clean and controlled by me not by other people offering me content they think I might want to see. The joy of google search is that it matches the search you have just typed. It provides the the info I want — i would be even less likely to use yahoo than I am now!