by Andrew Frank | February 24, 2009 | 5 Comments
Last June, Yahoo!’s CEO Jerry Yang announced, "We believe that the convergence of search and display is the next major development in the evolution of the rapidly changing online advertising industry.” More recently, Google CEO Eric Schmidt echoed this notion when he indicated his company would focus on "bringing the science of search to the [...]
Category: Advertising Media Tags: Advertising, Behavioral Targeting, Display, Google, Marketing, Media, Privacy, Search, Yahoo!
by Andrew Frank | February 17, 2009 | 2 Comments
I’ve been wanting to blog about changes in the agency world for awhile, and R/GA’s recent capture of AdWeek’s coveted 2008 Digital Agency of the Year award seems like the perfect chance. Congratulations, R/GA. R/GA, whose marquee clients include a long-term relationship with Nike, for whom it not only created memorable advertising but also helped [...]
Category: Advertising Media Tags: Advertising, Agencies, CP+B, digital marketing, R/GA, Razorfish, Sapient
by Andrew Frank | February 16, 2009 | 1 Comment
When Google acquired dMarc, a radio advertising brokerage network, in 2006 for $102 million, the move was seen as an essential diversification amidst criticism that Google search advertising was a “one trick pony.” Now that Google has exited the radio advertising business, following its similar retreat the print advertising business, some are seeing this as [...]
Category: Uncategorized Tags:
by Andrew Frank | February 5, 2009 | Comments Off
February 5, 2008, NY, NY. The Rubicon Project, an ad network optimizer for online publishers, drew about 150 new media people to its newly-opened Chelsea office this frigid morning, which is impressive for a company based in LA. As moderator Brian Morrisey of AdWeek wryly noted, it was unclear which was the greater draw in [...]
Comments Off
Category: Uncategorized Tags: Ad Networks, Advertising, Optimizers, Rubicon Project
by Andrew Frank | February 2, 2009 | 5 Comments
What do “Shankapotamus”, “PepSuber”, “drinkability”, and “LMAO” have in common? Two things, actually. First, they’re all words that advertisers spent $100,000 per second to build buzz around during the Super Bowl, and secondly, they were all available as search terms on Google the morning after the advertising aired. The current highest ranking link for “shankapotamus” [...]
Category: Uncategorized Tags: Advertising, Commercials, Media, Shankapotamus, Super Bowl
