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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Search-Display Convergence Just Got More Interesting

February 24, 2009 | 2 Comments

Last June, Yahoo!’s CEO Jerry Yang announced, "We believe that the convergence of search and display is the next major development in the evolution of the rapidly changing online advertising industry.” More recently, Google CEO Eric Schmidt echoed this notion when he indicated his company would focus on "bringing the science of search to the… Read More

Revenge of the Ad Nerds Part IX: R/GA vs. CP+B

February 17, 2009 | 1 Comment

I’ve been wanting to blog about changes in the agency world for awhile, and R/GA’s recent capture of AdWeek’s coveted 2008 Digital Agency of the Year award seems like the perfect chance. Congratulations, R/GA. R/GA, whose marquee clients include a long-term relationship with Nike, for whom it not only created memorable advertising but also helped… Read More

Google’s Mainstream Media Retreat: To Renounce or Regroup?

February 16, 2009 | 1 Comment

When Google acquired dMarc, a radio advertising brokerage network, in 2006 for $102 million, the move was seen as an essential diversification amidst criticism that Google search advertising was a “one trick pony.” Now that Google has exited the radio advertising business, following its similar retreat the print advertising business, some are seeing this as… Read More

The Rubicon Project Hosts Panel: “Winners and Losers, 2009: Who Will Be the Interactive Champions”

February 5, 2009 | 0 Comments

February 5, 2008, NY, NY. The Rubicon Project, an ad network optimizer for online publishers, drew about 150 new media people to its newly-opened Chelsea office this frigid morning, which is impressive for a company based in LA. As moderator Brian Morrisey of AdWeek wryly noted, it was unclear which was the greater draw in… Read More

Super Bowl Advertisers Fumble Their Keywords

February 2, 2009 | 0 Comments

What do “Shankapotamus”, “PepSuber”, “drinkability”, and “LMAO” have in common? Two things, actually. First, they’re all words that advertisers spent $100,000 per second to build buzz around during the Super Bowl, and secondly, they were all available as search terms on Google the morning after the advertising aired. The current highest ranking link for “shankapotamus”… Read More