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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Blog

Search-Display Convergence Just Got More Interesting

Andrew Frank | February 24, 2009

Last June, Yahoo!’s CEO Jerry Yang announced, "We believe that the convergence of search and display is the next major development in the evolution of the rapidly changing online advertising industry.” More recently, Google CEO Eric Schmidt echoed this notion…

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Revenge of the Ad Nerds Part IX: R/GA vs. CP+B

Andrew Frank | February 17, 2009

I’ve been wanting to blog about changes in the agency world for awhile, and R/GA’s recent capture of AdWeek’s coveted 2008 Digital Agency of the Year award seems like the perfect chance. Congratulations, R/GA. R/GA, whose marquee clients include a…

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Google’s Mainstream Media Retreat: To Renounce or Regroup?

Andrew Frank | February 16, 2009

When Google acquired dMarc, a radio advertising brokerage network, in 2006 for $102 million, the move was seen as an essential diversification amidst criticism that Google search advertising was a “one trick pony.” Now that Google has exited the radio…

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The Rubicon Project Hosts Panel: “Winners and Losers, 2009: Who Will Be the Interactive Champions”

Andrew Frank | February 05, 2009

February 5, 2008, NY, NY. The Rubicon Project, an ad network optimizer for online publishers, drew about 150 new media people to its newly-opened Chelsea office this frigid morning, which is impressive for a company based in LA. As moderator…

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Super Bowl Advertisers Fumble Their Keywords

Andrew Frank | February 02, 2009

What do “Shankapotamus”, “PepSuber”, “drinkability”, and “LMAO” have in common? Two things, actually. First, they’re all words that advertisers spent $100,000 per second to build buzz around during the Super Bowl, and secondly, they were all available as search terms…

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