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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Reflections on Google’s 4Q08 Earnings: A Little TAC Goes a Long Way

By Andrew Frank | January 23, 2009

You could almost hear the Internet breathe a sigh of relief at the realization that its bellwether, Google, would once again beat analyst estimates and post impressive growth numbers, even if guidance vaguely but ominously acknowledged unpleasant market realities. But…

Social Media Turns a Page

By Andrew Frank | January 20, 2009

(This post is by Andrew Frank and Allen Weiner and is cross-posted on both of our blogs) Online coverage of President Barack Obama’s inauguration brought new clarity to the media opportunity for social networks, proving the inherent value of varying…

Rethinking the Value of Convenience

By Andrew Frank | January 13, 2009

One of my take-aways from CES 2009 was a renewed idea that, as our devices and services and personal networks become exponentially more complex, the role of convenience is changing from a product benefit to a first-order value proposition; something…

The New Face of Convergence at CES

By Andrew Frank | January 09, 2009

Against an ominous backdrop of half-skinned highrises and idle cranes in Las Vegas, the annual Consumer Electronics Show has been anything but idle. Innovation and disruption are here in abundance as manufacturers, start-ups, internet, software, and media companies demonstrated real…