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Andrew FrankVP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Social Media Turns a Page
(This post is by Andrew Frank and Allen Weiner and is cross-posted on both of our blogs) Online coverage of President Barack Obama’s inauguration brought new clarity to the media opportunity for social networks, proving the inherent value of varying social graphs and demonstrating what it takes to ignite powerful, meaningful conversations at a huge…
Rethinking the Value of Convenience
One of my take-aways from CES 2009 was a renewed idea that, as our devices and services and personal networks become exponentially more complex, the role of convenience is changing from a product benefit to a first-order value proposition; something consumers will pay for in its own right. To be sure, convenience isn’t the only…
The New Face of Convergence at CES
Against an ominous backdrop of half-skinned highrises and idle cranes in Las Vegas, the annual Consumer Electronics Show has been anything but idle. Innovation and disruption are here in abundance as manufacturers, start-ups, internet, software, and media companies demonstrated real velocity on the path to the promised land of any content on any screen, anytime,…