WOM’s Dangerous Idea: Not Dead Yet

By Andrew Frank | December 18, 2008

What if big marketers, instructed to cut their media budgets, started to seriously explore the idea that they might be able to get TV-scale reach for free by taking social media and word-of-mouth marketing more seriously? Social marketing advocates have…


Engagement and The Click Fallacy

By Andrew Frank | December 16, 2008

ComScore recently released an interesting White Paper titled How Online Advertising Works: Whither The Click which presents ample evidence that using clicks to measure the effectiveness of online display advertising is a bad idea. In particular, the paper cites Starcom…