Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
Read Full Bio

Blog

Sentiment vs. Amplitude in Viral Advertising

Andrew Frank | November 19, 2008

(Apologies to non-U.S. readers for the following) Remember the episode of Cheers when Sam and Rebecca hire an ad agency to write a jingle for the bar, but they only have $200, so a hack shows up who keeps playing…

Read Post

Blog

And the New Revenue Model Is…

Andrew Frank | November 18, 2008

Ted McConnell, the general manager-interactive marketing and innovation at Procter & Gamble Co., affirmed a growing chorus of comments on this blog and elsewhere that social networks and UGC might not be so good for advertising after all. (At least…

Read Post

Blog

Will Economics Kill the UGC Star?

Andrew Frank | November 13, 2008

The vibe was strange at Ad:tech in New York last week: on the one hand, the election instilled a state of delirious euphoria on the crowd (and left no doubt as to where new media stood); on the other hand,…

Read Post