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Andrew FrankVP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Sentiment vs. Amplitude in Viral Advertising
Andrew Frank | November 19, 2008
(Apologies to non-U.S. readers for the following) Remember the episode of Cheers when Sam and Rebecca hire an ad agency to write a jingle for the bar, but they only have $200, so a hack shows up who keeps playing…
And the New Revenue Model Is…
Andrew Frank | November 18, 2008
Ted McConnell, the general manager-interactive marketing and innovation at Procter & Gamble Co., affirmed a growing chorus of comments on this blog and elsewhere that social networks and UGC might not be so good for advertising after all. (At least…