Comments on: The Watchdogs List http://blogs.gartner.com/andrew_frank/2008/10/17/the-watchdogs-list/ A member of the Gartner Blog Network Sun, 22 Nov 2009 01:45:06 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: The Recession Marketing Dialog http://blogs.gartner.com/andrew_frank/2008/10/17/the-watchdogs-list/comment-page-1/#comment-88 The Recession Marketing Dialog Fri, 24 Oct 2008 15:19:42 +0000 http://blogs.gartner.com/andrew_frank/?p=43#comment-88 [...] Who's BloggingAndrew FrankNick JonesWhit AndrewsKristin MoyerMichael MaozJohn PescatoreMastering The Hype CycleFrench CaldwellNick GallDavid McCoyAllen WeinerJim HolincheckAndreas BittererJeff RosterGreg YoungDan ShollerOffice of the OmbudsmanThomas OtterLydia LeongAndrew WhiteBrian PrenticeAndrea DiMaioGartner Blog NetworkTom AustinFrank KenneyGene AlvarezGene PhiferThomas BittmanDavid CearleyCameron HaightJeffrey MannMark RaskinoJim SinurAnthony BradleyMark DriverJim LundyKathy HarrisDebbie WilsonVal SribarDaryl PlummerToby BellPat PhelanMike McGuireDavid M SmithSteve PrenticeNikos DrakosEric GoodnessRay ValdesTom Murphy ← The Watchdogs List [...] [...] Who’s BloggingAndrew FrankNick JonesWhit AndrewsKristin MoyerMichael MaozJohn PescatoreMastering The Hype CycleFrench CaldwellNick GallDavid McCoyAllen WeinerJim HolincheckAndreas BittererJeff RosterGreg YoungDan ShollerOffice of the OmbudsmanThomas OtterLydia LeongAndrew WhiteBrian PrenticeAndrea DiMaioGartner Blog NetworkTom AustinFrank KenneyGene AlvarezGene PhiferThomas BittmanDavid CearleyCameron HaightJeffrey MannMark RaskinoJim SinurAnthony BradleyMark DriverJim LundyKathy HarrisDebbie WilsonVal SribarDaryl PlummerToby BellPat PhelanMike McGuireDavid M SmithSteve PrenticeNikos DrakosEric GoodnessRay ValdesTom Murphy ← The Watchdogs List [...]

]]> By: Andrew http://blogs.gartner.com/andrew_frank/2008/10/17/the-watchdogs-list/comment-page-1/#comment-86 Andrew Mon, 20 Oct 2008 22:48:17 +0000 http://blogs.gartner.com/andrew_frank/?p=43#comment-86 Your point about correlating activities (both media and otherwise) with "media results" (which could have a variety of meanings) is a good one...but I also think there's a danger in exclusive focus on the real-time aspects of social media, which can sometimes come at the expense of analysis and strategy. I think a balance is needed to avoid continuous reactivity. /acf Your point about correlating activities (both media and otherwise) with “media results” (which could have a variety of meanings) is a good one…but I also think there’s a danger in exclusive focus on the real-time aspects of social media, which can sometimes come at the expense of analysis and strategy. I think a balance is needed to avoid continuous reactivity.

/acf

]]> By: Chris Johnson http://blogs.gartner.com/andrew_frank/2008/10/17/the-watchdogs-list/comment-page-1/#comment-85 Chris Johnson Mon, 20 Oct 2008 19:47:13 +0000 http://blogs.gartner.com/andrew_frank/?p=43#comment-85 Hi Andrew, Thanks for the mention and interesting litmus test on "industry ears" -- social media measurement and measurement in general will continue to be pressured to become increasingly real-time in nature. I think we need to increase the scope of measurement dramatically to include the activities of organizations and relate those back to the kinds of media results a company achieves - food for thought. Best regards, Chris Johnson Founder dna13.com Hi Andrew,

Thanks for the mention and interesting litmus test on “industry ears” — social media measurement and measurement in general will continue to be pressured to become increasingly real-time in nature. I think we need to increase the scope of measurement dramatically to include the activities of organizations and relate those back to the kinds of media results a company achieves – food for thought.

Best regards,

Chris Johnson
Founder
dna13.com

]]> By: rob key http://blogs.gartner.com/andrew_frank/2008/10/17/the-watchdogs-list/comment-page-1/#comment-84 rob key Sat, 18 Oct 2008 15:28:38 +0000 http://blogs.gartner.com/andrew_frank/?p=43#comment-84 Hi Andrew -- tnx for the continuing attention on this. One of the larger challenges is, of course, that most brands are not yet organized effectively to respond to the listening. Infusing listening within an organization (hr, legal,communications, etc) is the real challenge and where converseon is focusing much energy. Rapidly capturing the conversation is just a small but critical first step in an enterprise listening workflow. Making it actionable within complex organizations is the far larger challenge. Evaluating tangible brand responsiveness over time (beyond "we hear you")is the true test, albeit much more challenging to devise. Cheers. Hi Andrew — tnx for the continuing attention on this. One of the larger challenges is, of course, that most brands are not yet organized effectively to respond to the listening. Infusing listening within an organization (hr, legal,communications, etc) is the real challenge and where converseon is focusing much energy. Rapidly capturing the conversation is just a small but critical first step in an enterprise listening workflow. Making it actionable within complex organizations is the far larger challenge. Evaluating tangible brand responsiveness over time (beyond “we hear you”)is the true test, albeit much more challenging to devise. Cheers.

]]> By: Steve Dodd http://blogs.gartner.com/andrew_frank/2008/10/17/the-watchdogs-list/comment-page-1/#comment-83 Steve Dodd Sat, 18 Oct 2008 11:57:44 +0000 http://blogs.gartner.com/andrew_frank/?p=43#comment-83 Thanks Andrew! What's interesting to me (and perhaps you as well) is that many of us, who were not on you original list, did participate. In our case, because we are following our competitors (obviously with our own "dog food")..........as well as ourselves. Steve sdodd@sysomos.com Thanks Andrew! What’s interesting to me (and perhaps you as well) is that many of us, who were not on you original list, did participate. In our case, because we are following our competitors (obviously with our own “dog food”)……….as well as ourselves.
Steve
sdodd@sysomos.com

]]> By: Mike Spataro http://blogs.gartner.com/andrew_frank/2008/10/17/the-watchdogs-list/comment-page-1/#comment-82 Mike Spataro Fri, 17 Oct 2008 23:38:12 +0000 http://blogs.gartner.com/andrew_frank/?p=43#comment-82 While I agree that first to respond doesn't mean all that much, more and more of our clients are holding our feet to the fire to collect and analyze information faster and faster each year. Thanks for including us. Mike While I agree that first to respond doesn’t mean all that much, more and more of our clients are holding our feet to the fire to collect and analyze information faster and faster each year. Thanks for including us.

Mike

]]> By: Leslie Bradshaw http://blogs.gartner.com/andrew_frank/2008/10/17/the-watchdogs-list/comment-page-1/#comment-81 Leslie Bradshaw Fri, 17 Oct 2008 21:40:15 +0000 http://blogs.gartner.com/andrew_frank/?p=43#comment-81 Andrew, And the plot thickens. In an interesting sort of post-modernism meets the meta move, you respond to the post about you trying to get others to respond. Well done. Has us all guessing about your next move. Better get out my predictive software ;) Also ~ thanks for the link-back and credit. Leslie Leslie A. Bradshaw Communications Manager Public Affairs | New Media Strategies www.newmediastrategies.net Andrew,

And the plot thickens. In an interesting sort of post-modernism meets the meta move, you respond to the post about you trying to get others to respond. Well done. Has us all guessing about your next move. Better get out my predictive software ;)

Also ~ thanks for the link-back and credit.

Leslie

Leslie A. Bradshaw
Communications Manager
Public Affairs | New Media Strategies
http://www.newmediastrategies.net

]]> By: Andrew Frank http://blogs.gartner.com/andrew_frank/2008/10/17/the-watchdogs-list/comment-page-1/#comment-80 Andrew Frank Fri, 17 Oct 2008 21:13:26 +0000 http://blogs.gartner.com/andrew_frank/?p=43#comment-80 Tom. I couldn't agree more. There's much more to social media marketing intelligence than speed of response. Nor is a company's attention to monitoring its own own brand necessarily an indication of whether their products provide good value. That's why I've tried to portray this as an informal experiment, not to be confused with actionable research. /acf Tom.

I couldn’t agree more. There’s much more to social media marketing intelligence than speed of response. Nor is a company’s attention to monitoring its own own brand necessarily an indication of whether their products provide good value. That’s why I’ve tried to portray this as an informal experiment, not to be confused with actionable research.

/acf

]]> By: Tom O'Brien http://blogs.gartner.com/andrew_frank/2008/10/17/the-watchdogs-list/comment-page-1/#comment-79 Tom O'Brien Fri, 17 Oct 2008 21:07:02 +0000 http://blogs.gartner.com/andrew_frank/?p=43#comment-79 Andrew: What if you are interested in understanding what is being said and why? Rapid response matters - but only for a particular use. TO'B MotiveQuest LLC Andrew:

What if you are interested in understanding what is being said and why? Rapid response matters – but only for a particular use.

TO’B
MotiveQuest LLC

]]> By: David Rabjohns, Founder, MotiveQuest http://blogs.gartner.com/andrew_frank/2008/10/17/the-watchdogs-list/comment-page-1/#comment-78 David Rabjohns, Founder, MotiveQuest Fri, 17 Oct 2008 21:06:00 +0000 http://blogs.gartner.com/andrew_frank/?p=43#comment-78 Clearly the people that responded within minutes have too much time on their hands :) Clearly the people that responded within minutes have too much time on their hands :)

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