The Watchdogs List

By Andrew Frank | October 17, 2008 | 11 Comments

UPDATE: word now comes from Marcel at Radian6 that two of our respondents, Radian6 and Cision, have announced a partnership

Continuing yesterday’s surge of interest in the dogfood experiment, I’m happy to offer the roundup of rapid responders. Since the responses were unfortunately divided between two blogs, one of which was moderated, the relative order of responses given below is approximate, although I believe the overall timeframe to be accurate.

I probably don’t have to say this, but let me know if you believe there are any errors or omissions here.

Note that this is a more detailed version of the list of respondents posted the day after the initial test, and adds some companies that have commented since.

Company
Names
Notes

Visible Technologies
  Mike Spataro
First response within minutes of initial post (see Note below). Numerous comments

  David Passiak
First response within minutes of initial post (see Note below). Numerous comments.

  Blake Cahill
Note: this thread began when I responded to
this post from Blake. Blake also communicated with me via email. Numerous comments.

Converseon
  Rob Key
First response within minutes of initial post.

Radian6
  Marcel LeBrun
First response within minutes of initial post (both blogs). Numerous comments.

  Chris Newton
First response within hours of initial post

J.D. Power & Associates (formerly Umbria)
  Bill Tuohig
First response within hours of initial post

  Dave Howlett
First response within hours of initial post

Scout Labs
  Jennifer Zeszut
First response within hours of initial post. (Currently in closed beta.)

RelevantNoise
  Jennifer Manning
First response within hours of initial post.

New Media Strategies
  Leslie Bradshaw
First response within hours of initial post. Noted discrepancy with alternate blog.

Trackur
  Andy Beal
First response within hours of initial post.

Cision
  Cision
First response within hours of initial post.

Nielsen Online (BuzzMetrics)
  Elliot Bricker
First response within hours of initial post.

  Jerry Needel
First response within hours of initial post.

  Erika Ammerman
First response within hours of initial post (from UK).

  Pete Blackshaw
First response within hours of initial post. Follow-up received within days.

Enterprise RSS
  Israel Kloss
First response within hours of initial post.

dna13
  Alecia O-Brien
First response within hours of initial post. Special notice as dna13 was not on the original callout list. Followed up on alternate blog.

Market Sentinel
  Leon Bailey Green
First response within hours of initial post.

BuzzLogic
  Valerie Combs
First response within hours of initial post.

CustomScoop
  Jen Zingsheim
First response within hours of initial post. Followed up on alternate blog.

PopularMedia
  Ashish Desai
First response within hours of initial post.

Techrigy
  Aaron Newman
First response within hours of initial post. Followed up on alternate blog.

  Martin Edic
First response within hours of initial post.

  Bob Pease
First response within hours of initial post.

Biz360
  Dan Kidd
First response within hours of initial post.

MotiveQuest
  David Rabjohns, CEO MotiveQuest
First response within hours of initial post (both blogs).

VibeMetrix
  Adam Green
First response within hours of initial post (both blogs). Special notice as VibeMetrix was not on original callout list.

Onalytica
  Flemming Madsen
First response within hours of initial post. Special notice for responding on both blogs.

Sysomos
  Steve Dodd
First response within hours of initial post. Special notice as Sysomos was not on original callout list.

Sports Media Challenge
  Jake Rosen
First response within day after initial post. Special notice as Sports Media Challenge was not on original callout list.

CyberAlert
  Bill Comcowich
First response within day after initial post. Special notice as CyberAlert was not on original callout list.

Clarabridge
  Sid Banerjee
First response within day after initial post. Special notice as CyberAlert was not on original callout list.

Networked Insights
  Dan Neely
First response within day after initial post.

TNS Cymfony
  Michelle Vangel
First response within days of initial post.

Networked Insights
  Todd Hoskins
First response within days of initial post. Not focused on monitoring.

BrandIntel
  Kevin Joy
First response within days of initial post.

BurrellesLuce
  Gail Nelson
First response within days of initial post. Special notice as BurrellesLuce was not on original callout list.

Lexalytics
  Christine Sierra
First response within days of initial post. Special notice as Lexalytics was not on original callout list.

BuzzGain
  Mukund Mohan
First response within days of initial post. Special notice as BuzzGain was not on original callout list.

The Customer Insight Portal
Leximancer
  Neil Hartley
First response within days of initial post. Special notice as The Customer Insight Portal and Leximancer were not on original callout list.

Waggener Edstrom Worldwide
  Derek Whiteside
First response within days of initial post.

Attentio
  Simon McDermott
First response within days of initial post. Special notice as Attentio was not on original callout list.

Brandwatch
  Giles Palmer
First response within days of initial post. Special notice as Brandwatch was not on original callout list.

11 Comments
  1. 17 October 2008 at 4:55 pm
    David Meerman Scott says:

    Andrew, this is a timely and approrpriate follow-up to my post. Thank you for aggregating the comments here.

    Best, David

  2. 17 October 2008 at 5:03 pm
    Jen Zingsheim says:

    Nice roundup, thanks…have a great weekend!

    Jen

  3. 17 October 2008 at 5:06 pm
    David Rabjohns, Founder, MotiveQuest says:

    Clearly the people that responded within minutes have too much time on their hands :)

  4. 17 October 2008 at 5:07 pm
    Tom O'Brien says:

    Andrew:

    What if you are interested in understanding what is being said and why? Rapid response matters – but only for a particular use.

    TO’B
    MotiveQuest LLC

  5. 17 October 2008 at 5:13 pm
    Andrew Frank says:

    Tom.

    I couldn’t agree more. There’s much more to social media marketing intelligence than speed of response. Nor is a company’s attention to monitoring its own own brand necessarily an indication of whether their products provide good value. That’s why I’ve tried to portray this as an informal experiment, not to be confused with actionable research.

    /acf

  6. 17 October 2008 at 5:40 pm
    Leslie Bradshaw says:

    Andrew,

    And the plot thickens. In an interesting sort of post-modernism meets the meta move, you respond to the post about you trying to get others to respond. Well done. Has us all guessing about your next move. Better get out my predictive software ;)

    Also ~ thanks for the link-back and credit.

    Leslie

    Leslie A. Bradshaw
    Communications Manager
    Public Affairs | New Media Strategies
    http://www.newmediastrategies.net

  7. 17 October 2008 at 7:38 pm
    Mike Spataro says:

    While I agree that first to respond doesn’t mean all that much, more and more of our clients are holding our feet to the fire to collect and analyze information faster and faster each year. Thanks for including us.

    Mike

  8. 18 October 2008 at 7:57 am
    Steve Dodd says:

    Thanks Andrew! What’s interesting to me (and perhaps you as well) is that many of us, who were not on you original list, did participate. In our case, because we are following our competitors (obviously with our own “dog food”)……….as well as ourselves.
    Steve
    sdodd@sysomos.com

  9. 18 October 2008 at 11:28 am
    rob key says:

    Hi Andrew — tnx for the continuing attention on this. One of the larger challenges is, of course, that most brands are not yet organized effectively to respond to the listening. Infusing listening within an organization (hr, legal,communications, etc) is the real challenge and where converseon is focusing much energy. Rapidly capturing the conversation is just a small but critical first step in an enterprise listening workflow. Making it actionable within complex organizations is the far larger challenge. Evaluating tangible brand responsiveness over time (beyond “we hear you”)is the true test, albeit much more challenging to devise. Cheers.

  10. 20 October 2008 at 3:47 pm
    Chris Johnson says:

    Hi Andrew,

    Thanks for the mention and interesting litmus test on “industry ears” — social media measurement and measurement in general will continue to be pressured to become increasingly real-time in nature. I think we need to increase the scope of measurement dramatically to include the activities of organizations and relate those back to the kinds of media results a company achieves – food for thought.

    Best regards,

    Chris Johnson
    Founder
    dna13.com

  11. 20 October 2008 at 6:48 pm
    Andrew says:

    Your point about correlating activities (both media and otherwise) with “media results” (which could have a variety of meanings) is a good one…but I also think there’s a danger in exclusive focus on the real-time aspects of social media, which can sometimes come at the expense of analysis and strategy. I think a balance is needed to avoid continuous reactivity.

    /acf

Comments are closed.