Comments on: Spin Control http://blogs.gartner.com/andrew_frank/2008/10/08/spin-control/ A member of the Gartner Blog Network Sun, 22 Nov 2009 16:11:03 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Andrew http://blogs.gartner.com/andrew_frank/2008/10/08/spin-control/comment-page-1/#comment-118 Andrew Fri, 14 Nov 2008 20:45:40 +0000 http://blogs.gartner.com/andrew_frank/2008/10/08/spin-control/#comment-118 Also, didn't David Rabjohns, MotiveQuest's CEO, promise to shave his head on YouTube if their election predictions didn't hold true? I seem to remember Blake Cahill mentioning this. I guess he now has ample reason to celebrate. Also, didn’t David Rabjohns, MotiveQuest’s CEO, promise to shave his head on YouTube if their election predictions didn’t hold true? I seem to remember Blake Cahill mentioning this.

I guess he now has ample reason to celebrate.

]]> By: Andrew http://blogs.gartner.com/andrew_frank/2008/10/08/spin-control/comment-page-1/#comment-114 Andrew Fri, 14 Nov 2008 15:22:56 +0000 http://blogs.gartner.com/andrew_frank/2008/10/08/spin-control/#comment-114 Hi Tom, Thanks for the comment and I do regret not having been able to make it to WOMMA this year. I think the ability of SMM to forecast sales with potentially unprecedented accuracy may be the most significant thing happening in media/marketing today. Talk about cost savings! Will follow up offline. Best /acf Hi Tom,

Thanks for the comment and I do regret not having been able to make it to WOMMA this year.

I think the ability of SMM to forecast sales with potentially unprecedented accuracy may be the most significant thing happening in media/marketing today. Talk about cost savings! Will follow up offline.

Best
/acf

]]> By: Tom O'Brien http://blogs.gartner.com/andrew_frank/2008/10/08/spin-control/comment-page-1/#comment-113 Tom O'Brien Fri, 14 Nov 2008 07:44:06 +0000 http://blogs.gartner.com/andrew_frank/2008/10/08/spin-control/#comment-113 Hi Andrew: We used our social media monitoring tools to predict the election outcome. We even called the popular vote total. We predicted Obama 52%, McCain 46%. We were almost exactly right. We also have marketing case studies that show social media metrics as a leading indicator or sales. If you'd like to know more let's chat. (I am posting this now because one of my friends here at WOMMA mentioned this post - how come you guys aren't here? Everyone in this space is here!) Tom O'Brien MotiveQuest Hi Andrew:

We used our social media monitoring tools to predict the election outcome. We even called the popular vote total. We predicted Obama 52%, McCain 46%. We were almost exactly right.

We also have marketing case studies that show social media metrics as a leading indicator or sales.

If you’d like to know more let’s chat.

(I am posting this now because one of my friends here at WOMMA mentioned this post – how come you guys aren’t here? Everyone in this space is here!)

Tom O’Brien
MotiveQuest

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