Yesterday’s experimental call-out to social media monitors produced an eye-opening result: 27 responses in just over 24 hours from social media monitor companies who proved were listening.
Of the 34 companies I mentioned, 16 responded (some more than once). In addition, 4 responded whom I hadn’t mentioned.
The ones I mentioned who responded as of this posting were:
Converseon, Radian6 (two responses), Scout Labs, RelevantNoise, New Media Strategies, Trackur, Nielsen (2 responses), Visible Technologies* (3 responses), Market Sentinel, Buzzlogic, Custom Scoop, PopularMedia, Techrigy (three responses), Biz360, MotiveQuest, Onalytica, Umbria,
and the ones who I didn’t mention but who picked it up anyway were:
Cision, Enterprise RSS, VibeMetrix, CyberAlert
Still hoping to hear from the rest.
Although this was in no way meant to be a scientific poll, it does strongly support the thesis that these technologies are for real, and agencies and marketers must take notice or risk being left behind. If you really want to know what’s happening to your brands in social media, you need to find the right tools and the right partners.
*Visible Technologies had additional contact through their own blog.
10 responses so far ↓
1 Leslie Bradshaw // Oct 3, 2008 at 4:51 pm
Andrew — not to be over eager here, but am really enjoying this scientific experiment and glad to participate in your data collection. Well done.
2 Tom O'Brien // Oct 3, 2008 at 5:37 pm
Well, we are listening - right?? (how many times are you going to test us??)
For more fun take a look at this:
http://brandadvocacy08.com/
Tom O’Brien - CMO
MotiveQuest LLC
3 Mike Spataro // Oct 3, 2008 at 6:59 pm
Andrew - I hope because a few of our guys commented you won’t label us as “comment spammers.” Thanks again for including us.
Mike Spataro
Visible Technologies
4 Marcel LeBrun // Oct 3, 2008 at 9:41 pm
Now look what you started, Andrew
5 Steve Dodd // Oct 3, 2008 at 11:21 pm
We also responded as one of the companies you’d not mentioned but this seems to have been missed.
6 Steve Dodd // Oct 3, 2008 at 11:22 pm
http://www.sysomos.com
7 Martin Edic (Techrigy) // Oct 4, 2008 at 9:11 am
Several of the companies you mention are service providers, some are software providers but either way this stuff is for real. You can try our solution for free (fully functional) at http://sm2.techrigy.com .
Not just blogs either: microblogs, user-gen content, social networks, wikis, boards, review sites, forums, etc. We have over 700 million results in our social media warehouse, adding 10 million everyday…
8 Valerie Combs // Oct 4, 2008 at 5:12 pm
This is getting fun…:)
9 Cari // Oct 4, 2008 at 9:40 pm
We are starting a buzz marketing company that is very similar to the companies you listed and it would be great if we could be on that list. Buzz.io is working as an agency now, but in the next couple months we will be releasing a consumer version of our software. It monitors and measures relevant online conversations and helps companies get involved in the conversation. Our purpose is to help small and medium businesses have real and meaningful conversations with their customers.
Cari
Buzz.io
10 The Watchdogs List // Oct 17, 2008 at 4:50 pm
[...] that this is a more detailed version of the list of respondents posted the day after the initial test, and adds some companies that have commented [...]
Leave a Comment