Yesterday’s experimental call-out to social media monitors produced an eye-opening result: 27 responses in just over 24 hours from social media monitor companies who proved were listening.
Of the 34 companies I mentioned, 16 responded (some more than once). In addition, 4 responded whom I hadn’t mentioned.
The ones I mentioned who responded as of this posting were:
Converseon, Radian6 (two responses), Scout Labs, RelevantNoise, New Media Strategies, Trackur, Nielsen (2 responses), Visible Technologies* (3 responses), Market Sentinel, Buzzlogic, Custom Scoop, PopularMedia, Techrigy (three responses), Biz360, MotiveQuest, Onalytica, Umbria,
and the ones who I didn’t mention but who picked it up anyway were:
Cision, Enterprise RSS, VibeMetrix, CyberAlert
Still hoping to hear from the rest.
Although this was in no way meant to be a scientific poll, it does strongly support the thesis that these technologies are for real, and agencies and marketers must take notice or risk being left behind. If you really want to know what’s happening to your brands in social media, you need to find the right tools and the right partners.
*Visible Technologies had additional contact through their own blog.