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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Blog

NHL Body-checks Broadcast Model with Neulion

The National Hockey League and its online video partner Neulion entertained ad buyers, sports portals, agencies and journalists (and the odd research analyst) in New York City last night to promote its recent launch of NHL Gamecenter Live, an online subscription service for Hockey fans that will offer live TV-quality webcasts of games along with…

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The Economy and the Media

National Public Radio (NPR) recently ran a feature on its web site called the “Real Economy Project” in which it solicited stories from the audience about how economic conditions were affecting people’s lives. The editors selected people to interview from among the respondents, and their stories were broadcast and podcast on the “Day to Day”…

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The Recession Marketing Dialog

I’m not a historian, but I’m pretty sure that in ancient Rome, whenever the economy took a dive, all across the land CFOs and CMOs would meet and argue about whether to cut the budget for painting signs on the city walls. “Necessito pro populus specto nostrum insigne!” the CMO would shout. “Necessito nostrum argentum…

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The Watchdogs List

UPDATE: word now comes from Marcel at Radian6 that two of our respondents, Radian6 and Cision, have announced a partnership… Continuing yesterday’s surge of interest in the dogfood experiment, I’m happy to offer the roundup of rapid responders. Since the responses were unfortunately divided between two blogs, one of which was moderated, the relative order…

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This is Not a Product Test

A couple of weeks ago I posted a challenge to the social media monitor community to see if they were listening. They were. The validity of this test has been challenged. In fact, there was a problem, and Marcel from Radian6 diagnosed it correctly in a comment on David’s blog: Part of the problem is…

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Spin Control

“The best way to predict the future is to create it!” Quoteworld attributes this to Abraham Lincoln, although I’ve heard it attributed to various more contemporary luminaries from Alan Kay to Peter Drucker, both of whom appear to have said it often. In any case, here’s a present-day application of this idea: “the best way…

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Can Social Media Monitors Predict the Future?

There are many important tactical reasons for an enterprise to monitor social media: to protect its brand and reputation, gauge the effectiveness of its marketing, extend its customer service relationships, find and engage with influencers, and so forth. But many social media analysts make an even stronger claim: that social media holds the key to…

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The Watchdogs are Alert!

Yesterday’s experimental call-out to social media monitors produced an eye-opening result: 27 responses in just over 24 hours from social media monitor companies who proved were listening. Of the 34 companies I mentioned, 16 responded (some more than once). In addition, 4 responded whom I hadn’t mentioned. The ones I mentioned who responded as of…

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Which Social Media Monitors Eat Their Own Dog Food?

I, for one, try to practice what I preach by keeping up with how my output reverberates in the blogosphere. So I noticed this recent post by Blake Cahill at Visible Technologies referencing a note I recently released called Social Media Delivers Marketing Intelligence (subscription required) that examined the burgeoning world of social media monitors.…

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