So many blogs, so little time.
This week I’m heading out to LA for Gartner’s Web Innovation conference, where I’ll do a pitch called “Brands in Social Media.” Among other things, I’m going to suggest that there are two ways to approach the burgeoning blogosphere. You could sit there and read – I mean, actually read – as many blogs as you can from people you judge to be influential in topics of interest, and perhaps assign your staff or an agency to scan even more, or you can apply advanced technology to the problem of scanning the whole web for stuff you need to know about and constructing workflow around how to respond. Then I’m going to suggest that, if your job has anything to do with worrying about the public perceptions of your organization and you haven’t already done so, you should look into the second way.
(Subscribers may want to check out Social Media Delivers Marketing Intelligence for more on what this entails.)
So read the blogs you like, but don’t ignore the rest. Gartner has just launched 45 new blogs – are you going to read them all?