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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Blog

ISPs Talk Privacy on Capitol Hill

Watching AT&T, Time Warner Cable, and Verizon representatives testify at the U.S. Senate Commerce Committee hearing on broadband providers and consumer privacy made me wonder how long we can talk in generalities about online privacy and advertising without rolling out some storyboards. Behavioral targeting veteran Dave Morgan offers a nice summary on MediaPost of the…

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Blog

Economic Uncertainty Casts a Shadow at OMMA

The Online Media and Marketing Association’s annual conference (OMMA) in NYC is on, and as has been the custom for the last few years, Geoff Ramsey, CEO of eMarketer, gave his trademark opening keynote, “Warp Speed.” This year, however, the pitch felt more like it was running on impulse power. (Sorry, no more Trek jokes,…

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Blog

Bill and Jerry Try to Connect with the People

This is a continuation of a previous post, here. Again, be forewarned: this is not about technology. The second installment of the Microsoft Crispen Porter campaign is out. Video: New Family This installment seems to be creating even more discord than its first. In fact, it seems designed to provoke discord. It’s at least as…

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Blog

How to Read a Blog

So many blogs, so little time. This week I’m heading out to LA for Gartner’s Web Innovation conference, where I’ll do a pitch called “Brands in Social Media.” Among other things, I’m going to suggest that there are two ways to approach the burgeoning blogosphere. You could sit there and read – I mean, actually…

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