Dig deeper with timely and topical information that keeps you ahead of the digital curve.

Validate, learn and discover with fresh digital perspectives from successful marketing leaders.

Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
Read Full Bio

Blog

Harnessing the Power of Regret

Andrew Frank | December 02, 2016

Join me at the intersection of computer science, economics, and psychology to consider the multilayered concept of regret. It’s a term that highlights the murky boundary between logic and emotion, drawing the interest of marketers and strategists of all stripes…

Read Post

Blog

Privacy, Media, and Advertising: A Tough Act to Follow

Andrew Frank | October 31, 2016

Thursday, October 27, 2016 was so densely packed with news that some of it may have gone unnoticed. On this day the FCC adopted new rules for how ISPs collect and share information, a move that was hailed by privacy…

Read Post

Blog

Marketing Technology’s Top Priority

Andrew Frank | August 05, 2016

It was an Emperor’s New Clothes moment in marketing class. “If marketers are spending unprecedented shares of their budgets on all this advanced technology,” the student was asking, “then why do so many of the messages and ads I get…

Read Post

Blog

Blockchain for Marketers

Andrew Frank | May 31, 2016

Who would have thought the world could go nuts about a global distributed ledger protocol called blockchain? Sure, by eliminating the evils of sovereign fiat currency and exploitative transaction fees, we might create a secure and efficient unified global economy…

Read Post

Blog

Hi Tech Firms Mull Secession Plans

Andrew Frank | April 01, 2016

For years we’ve heard chatter around Silicon Valley about a secret plan to create a new sovereign nation for elite U.S. technology companies and their employees and investors, but now these plans appear to be moving into a new stage.…

Read Post

Blog

Marketers Ponder the Digitalization of Emotion

Andrew Frank | March 11, 2016

Machine Learning is ablaze just now, and marketers are noticing that many of the companies and applications at the leading edge are aimed squarely at the heart of their trade. Google’s DeepMind may be grabbing headlines for winning at Go,…

Read Post

Blog

The Super Bowl of Ad Measurement

Andrew Frank | February 05, 2016

Everybody’s blogging about Super Bowl 50 and advertising, for good reason: it provides an annual measure of the movement of the tectonic plates of media as the massive continent of TV collides with the unstoppable movement of digital. With so…

Read Post

Blog

Marketers in Toyland

Andrew Frank | October 30, 2015

Marketers, what’s on your holiday gift list this year? Some shiny new ad tech? Advanced analytics? Maybe new content marketing platform….so many choices! Although we’re still a holiday away from Black Friday, it’s not too soon to start planning.  It’s…

Read Post

Blog

The Digital Marketing Slush Fund

Andrew Frank | August 27, 2015

A CIO, CMO, and CFO walk into a bar. The CFO says, “OK gentlemen, who’s buying?” (Yes, they’re all men.) The CIO points to the CMO and says, “He should, after all he always drinks more than both of us…

Read Post

Blog

Marketing Lessons from Dr. Nash

Andrew Frank | May 25, 2015

With the passing of Nobel Laureate John Nash comes an opportunity to look beyond the popular story of his vexed personal life as recounted in “A Beautiful Mind” and discover – or rediscover – how his mathematical insights changed the way economists…

Read Post