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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and media. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales,...
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I Know What You’ll Do Next Summer: Why Marketers Must Embrace Predictive Analytics

October 2, 2014 | 0 Comments

We’ve all met a few: the master sales person. Armed with the same product and the same audience, these people outsell their peers by orders of magnitude. Clearly, personality and looks are a factor: they appear more trustworthy, more credible and forthright. But there’s something else. They’re also experts at reading a prospect’s signals –… Read More

Facebook Goes Programmatic and Other Tales from Ad Week

September 30, 2014 | 0 Comments

If you missed it, Facebook’s relaunch of Atlas, the ad server it bought from Microsoft last year, is big news. It will enable marketers to apply the targeting capabilities they use in their Facebook campaigns to advertising across devices and publishers. By applying Facebook’s ubiquitous identity system and its wealth of user data to the… Read More

Wow-Worthy Robots

August 13, 2014 | 1 Comment

Any sci-fi buff will tell you that robot uprising is about the most popular trope in the genre: The Matrix, Terminator, Battlestar Galactica…clearly the theme has legs. As the Internet of Things blurs the lines between our physical and digital worlds, robots and intelligent agents are shaking off their legacy metallic sci-fi associations and assuming… Read More

As Social Media Matures, It Reveals Its Dominant Media Genes

July 7, 2014 | 1 Comment

Have you noticed that the voices of social network utopianism are quieter lately?  Facebook’s secret mood experiment didn’t help the idealist view – nor did COO Sheryl Sandberg’s apologetic acknowledgement that Facebook’s actions were merely “poorly communicated.” But I think it would be a mistake to read this as simply another in a long line… Read More

The Empire Strikes Back

June 25, 2014 | 0 Comments

Aereo’s defeat in the U.S. Supreme Court looks to me like part of a trend of legal setbacks for the latest wave of digital disruptors. The company got farther than any of its predecessors in taking on the status quo of broadcast television, but in the end the high court essentially rejected the premise that… Read More

Adding Depth to Customer Experience

June 10, 2014 | 0 Comments

When 3D TVs made their big push at CES back in 2011 I was among the skeptics. Lack of programming was a huge barrier of course, but mostly it was the glasses: not just too expensive, clunky, and unreliable (the active types at least), but for me there was something else: they were too flagrantly… Read More

60 Minutes Takes On Data Brokers

March 11, 2014 | 4 Comments

Steve Kroft’s segment on CBS’s March 9 installment of 60 Minutes, “The Data Brokers: Selling your personal information,” was a noteworthy chapter in the escalating confrontation between the data-driven marketing industry and popular press initiatives to expose the alarming aspects of our emerging surveillance society.  (Also see the Direct Marketing Association’s response.) The introduction framed… Read More

The Campaign to End All Campaigns

February 28, 2014 | 0 Comments

To campaign or not to campaign, that is the question on a lot of digital marketers’ minds these days. Mike Volpe, CMO of Hubspot, is among those who believe that “the notion of the marketing campaign is dead.” And he’s far from alone. But for those of us of a certain age – especially if… Read More

The Story of Ad Tech

February 26, 2014 | 0 Comments

The announcement of Oracle’s acquisition of BlueKai brought me to the realization that the story of ad tech, and how it went from antagonist to ally of the software megavendors, is not so well known outside the insider’s clique. This has created some challenges in interpreting this event. So here it is – my take,… Read More

Getting Closer to Your Customers

January 10, 2014 | 1 Comment

Me: Siri, are you “Her”? Siri: No, but nobody could know you better than I do. Kudos to Spike Jonez and Apple for nailing the zeitgeist of 2014. Consider a recent survey called The Rise of the Customer-Led Economy, in which The Economist asked CEOs, “In which of the following ‘value disciplines’ does your organization… Read More