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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive...
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Hi Tech Firms Mull Secession Plans

For years we’ve heard chatter around Silicon Valley about a secret plan to create a new sovereign nation for elite U.S. technology companies and their employees and investors, but now these plans appear to be moving into a new stage. According to unconfirmed reports, the secessionists plan to stake their territorial claim on a contiguous…

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Marketers Ponder the Digitalization of Emotion

Machine Learning is ablaze just now, and marketers are noticing that many of the companies and applications at the leading edge are aimed squarely at the heart of their trade. Google’s DeepMind may be grabbing headlines for winning at Go, but it’s in areas like market research, personalization and recommendations where machine learning is having real…

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The Super Bowl of Ad Measurement

Everybody’s blogging about Super Bowl 50 and advertising, for good reason: it provides an annual measure of the movement of the tectonic plates of media as the massive continent of TV collides with the unstoppable movement of digital. With so much power up for grabs, an inevitable question is: which team is winning? It’s broadcasters…

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Marketers in Toyland

Marketers, what’s on your holiday gift list this year? Some shiny new ad tech? Advanced analytics? Maybe new content marketing platform….so many choices! Although we’re still a holiday away from Black Friday, it’s not too soon to start planning.  It’s budget time at many companies and marketing budgets are on the rise. On top of…

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The Digital Marketing Slush Fund

A CIO, CMO, and CFO walk into a bar. The CFO says, “OK gentlemen, who’s buying?” (Yes, they’re all men.) The CIO points to the CMO and says, “He should, after all he always drinks more than both of us combined.” The CMO smiles and says, “That may be true, but I think our friend…

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Marketing Lessons from Dr. Nash

With the passing of Nobel Laureate John Nash comes an opportunity to look beyond the popular story of his vexed personal life as recounted in “A Beautiful Mind” and discover – or rediscover – how his mathematical insights changed the way economists think about competition, and what they mean to marketers.  If you’re intrigued I recommend The…

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Why the Coming Mobile Ad Wars Matter to Marketers

FT recently broke the story of alleged plans by mobile carriers in Europe to use ad-blocking tech from a company called Shine to intercept ads on their networks. Shine is an Israeli company that got its start in high-tech security and anti-virus solutions for carriers and has now developed ad blocking solutions that are “embedded in…

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Verizon and AOL: What It Means for Marketers

Verizon’s bid to acquire AOL for $4.4B dollars seems like a head-scratcher at first, but on closer inspection makes a great deal of sense for both companies and, more importantly, could offer substantial benefits to the marketplace, especially marketers, who should pay attention to its implications. Before we can analyze it rationally, we must first…

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The Personification of Digital Marketing

Digital marketing has been a wellspring of new and re-purposed vocabulary. From “1st-party data” through “engagement,” and “programmatic” to “verification” this industry has not been shy about injecting words with new meanings. But over the past few months it’s become clear to me that there’s a broad category of practices at the center of digital…

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