AI for Marketing on the Hype Cycle: A Long Journey to the Plateau?

By Andrew Frank | July 21, 2017

Gartner’s 2017 Hype Cycle for Marketing and Advertising is out (subscription required) and, predictably, AI for Marketing has appeared as a new dot making a rapid ascent toward the Peak of Inflated Expectations. I say “rapid” but some may be…


When Algos Play the Marketing Game

By Andrew Frank | June 04, 2017

In May, 2014, an algorithm named Vital was appointed to the Board of Directors of a Hong Kong corporation called Deep Knowledge Ventures. Since then the company, which invests in biotechnology ventures, has credited Vital with saving it from bankruptcy.…


Are Robots Taking Over Marketing?

By Andrew Frank | March 02, 2017

You’ve probably heard that 2017 is the year marketers are expected to overtake IT in technology spending (subscribers can read The State of Marketing 2016: What Gartner for Marketing Leaders’ Research Surveys Reveal for details). Gartner predicted this in back…


Harnessing the Power of Regret

By Andrew Frank | December 02, 2016

Join me at the intersection of computer science, economics, and psychology to consider the multilayered concept of regret. It’s a term that highlights the murky boundary between logic and emotion, drawing the interest of marketers and strategists of all stripes…


Privacy, Media, and Advertising: A Tough Act to Follow

By Andrew Frank | October 31, 2016

Thursday, October 27, 2016 was so densely packed with news that some of it may have gone unnoticed. On this day the FCC adopted new rules for how ISPs collect and share information, a move that was hailed by privacy…


Marketing Technology’s Top Priority

By Andrew Frank | August 05, 2016

It was an Emperor’s New Clothes moment in marketing class. “If marketers are spending unprecedented shares of their budgets on all this advanced technology,” the student was asking, “then why do so many of the messages and ads I get…