Are Robots Taking Over Marketing?

By Andrew Frank | March 02, 2017

You’ve probably heard that 2017 is the year marketers are expected to overtake IT in technology spending (subscribers can read The State of Marketing 2016: What Gartner for Marketing Leaders’ Research Surveys Reveal for details). Gartner predicted this in back…


Harnessing the Power of Regret

By Andrew Frank | December 02, 2016

Join me at the intersection of computer science, economics, and psychology to consider the multilayered concept of regret. It’s a term that highlights the murky boundary between logic and emotion, drawing the interest of marketers and strategists of all stripes…


Privacy, Media, and Advertising: A Tough Act to Follow

By Andrew Frank | October 31, 2016

Thursday, October 27, 2016 was so densely packed with news that some of it may have gone unnoticed. On this day the FCC adopted new rules for how ISPs collect and share information, a move that was hailed by privacy…


Marketing Technology’s Top Priority

By Andrew Frank | August 05, 2016

It was an Emperor’s New Clothes moment in marketing class. “If marketers are spending unprecedented shares of their budgets on all this advanced technology,” the student was asking, “then why do so many of the messages and ads I get…


Blockchain for Marketers

By Andrew Frank | May 31, 2016

Who would have thought the world could go nuts about a global distributed ledger protocol called blockchain? Sure, by eliminating the evils of sovereign fiat currency and exploitative transaction fees, we might create a secure and efficient unified global economy…


Hi Tech Firms Mull Secession Plans

By Andrew Frank | April 01, 2016

For years we’ve heard chatter around Silicon Valley about a secret plan to create a new sovereign nation for elite U.S. technology companies and their employees and investors, but now these plans appear to be moving into a new stage.…