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Andrew Frank

VP Distinguished Analyst
Andrew Frank covers marketing and media. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales,...
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Marketers in Toyland

October 30, 2015 | 0 Comments

Marketers, what’s on your holiday gift list this year? Some shiny new ad tech? Advanced analytics? Maybe new content marketing platform….so many choices! Although we’re still a holiday away from Black Friday, it’s not too soon to start planning.  It’s budget time at many companies and marketing budgets are on the rise. On top of… Read More

The Digital Marketing Slush Fund

August 27, 2015 | 1 Comment

A CIO, CMO, and CFO walk into a bar. The CFO says, “OK gentlemen, who’s buying?” (Yes, they’re all men.) The CIO points to the CMO and says, “He should, after all he always drinks more than both of us combined.” The CMO smiles and says, “That may be true, but I think our friend… Read More

Marketing Lessons from Dr. Nash

May 25, 2015 | 3 Comments

With the passing of Nobel Laureate John Nash comes an opportunity to look beyond the popular story of his vexed personal life as recounted in “A Beautiful Mind” and discover – or rediscover – how his mathematical insights changed the way economists think about competition, and what they mean to marketers.  If you’re intrigued I recommend The… Read More

Why the Coming Mobile Ad Wars Matter to Marketers

May 18, 2015 | 0 Comments

FT recently broke the story of alleged plans by mobile carriers in Europe to use ad-blocking tech from a company called Shine to intercept ads on their networks. Shine is an Israeli company that got its start in high-tech security and anti-virus solutions for carriers and has now developed ad blocking solutions that are “embedded in… Read More

Verizon and AOL: What It Means for Marketers

May 12, 2015 | 1 Comment

Verizon’s bid to acquire AOL for $4.4B dollars seems like a head-scratcher at first, but on closer inspection makes a great deal of sense for both companies and, more importantly, could offer substantial benefits to the marketplace, especially marketers, who should pay attention to its implications. Before we can analyze it rationally, we must first… Read More

The Personification of Digital Marketing

March 20, 2015 | 1 Comment

Digital marketing has been a wellspring of new and re-purposed vocabulary. From “1st-party data” through “engagement,” and “programmatic” to “verification” this industry has not been shy about injecting words with new meanings. But over the past few months it’s become clear to me that there’s a broad category of practices at the center of digital… Read More

Marketing Analysts are Scoring our Future

February 13, 2015 | 0 Comments

Like many technical topics in the “big data” realm, marketing analytics is very exciting for insiders, but for most people it probably sounds like just another over-hyped, invasive way to sell a little more mouthwash. But I’d like to argue it’s actually one of the most under-hyped topics around. Its relative, privacy, certainly gets plenty… Read More

More Predictions for 2015

January 2, 2015 | 1 Comment

The dawn of a new year is a traditional time for predictions. Gartner published many back in November, including these from the Marketing Leaders team (subscription required), but not all of our predictions made it into our reports. For one thing, the ones we published looked at longer horizon than just the coming year. They… Read More

Oracle and Datalogix Make Strange Bedfellows

December 23, 2014 | 1 Comment

If anyone had any doubts about the seriousness of Oracle’s intention to be leader in digital marketing solutions, its decision to buy Datalogix should erase all skepticism. (Announcement here.) Most industry watchers predicted that Datalogix, a leader in tying offline consumer purchase data to online identity and behavior, was about to be acquired by Nielson… Read More

What We Can Learn from Google Contributor

November 21, 2014 | 0 Comments

At first it might seem counterintuitive: a company that makes 90% of its revenue – about $54 billion a year – from advertising offering consumers a way to block its ads. On closer inspection though, the Google Contributor is genius, and likely to be full of insightful discoveries for marketers and publishers. First, it’s undoubtedly engineered… Read More