Andrea DiMaio

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Andrea Di Maio
VP Distinguished Analyst
12 years at Gartner
25 years IT industry

Andrea Di Maio is a vice president and distinguished analyst in Gartner Research, where he focuses on the public sector, with particular reference to e-government strategies, Web 2.0, the business value of IT, open-source software… Read Full Bio

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New Zealand Inland Revenue Shows Effective Use of Facebook

by Andrea Di Maio  |  March 10, 2011  |  9 Comments

A lot of government agencies around the world are using Facebook as a cooler (they wish!)alternative to their web sites. As a consequence, the value added they provide is limited, which is reflected into low number of friends / followers and modest interaction.

The Inland Revenue in New Zealand is using Facebook to inform people hit by the recent earthquake about tax relief, impact of a potential loss of tax records, changes in tax status, donation opportunities.

This is a very good practice. No thrills and frills, no feedback allowed, no engagement for the sake of engagement, just a stream of very focused news and information of the kind one would expect from a revenue agency.

Let’s hope more agencies learn from this, hopefully to provide information about less dramatic events.

9 Comments »

Category: social networks in government     Tags: ,

9 responses so far ↓

  • 1 New Zealand Inland Revenue Shows Effective Use of Facebook | The Ultimate Tax Guru   March 10, 2011 at 10:51 am

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  • 8 uasknow   March 14, 2011 at 4:43 am

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  • 9 elyssa   March 17, 2011 at 4:12 pm

    Glad you like the feed at IRD. I do wonder though about how people feel when they read a post like this…

    “Inland Revenue – Canterbury Recovery
    We’ve put some tax relief measures in place to help you. The link below is to a factsheet that provides answers to common questions. If you still have any concerns about tax or social entitlements after reading the factsheet, please call us on 0800 473 566.”

    …and they are then asked to call a 0800 number as opposed to reply and get a response to their questions on FB. Why can’t people reply and/or IRD gather similar questions and hold chat sessions to cover off issues?

    I am a Web consultant and personally I think this approach is inefficient and would think users would find it annoying.