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New Zealand Inland Revenue Shows Effective Use of Facebook

by Andrea Di Maio  |  March 10, 2011  |  9 Comments

A lot of government agencies around the world are using Facebook as a cooler (they wish!)alternative to their web sites. As a consequence, the value added they provide is limited, which is reflected into low number of friends / followers and modest interaction.

The Inland Revenue in New Zealand is using Facebook to inform people hit by the recent earthquake about tax relief, impact of a potential loss of tax records, changes in tax status, donation opportunities.

This is a very good practice. No thrills and frills, no feedback allowed, no engagement for the sake of engagement, just a stream of very focused news and information of the kind one would expect from a revenue agency.

Let’s hope more agencies learn from this, hopefully to provide information about less dramatic events.

Category: social-networks-in-government  

Tags: facebook  government-20  

Andrea Di Maio
Managing VP
15 years at Gartner
28 years IT industry

Andrea Di Maio is a managing vice president for public sector in Gartner Research, covering government and education. His personal research focus is on digital government strategies strategies, Web 2.0, open government, cloud computing, the business value of IT, smart cities, and the impact of technology on the future of government Read Full Bio


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  8. uasknow says:

    Nice article. I was checking constantly this blog and I’m quite impressed! Very useful information.Great Post and very good articles. You are doing very good job, keep posting articles. I will suggest all my friends to go this post. Thanks

  9. elyssa says:

    Glad you like the feed at IRD. I do wonder though about how people feel when they read a post like this…

    “Inland Revenue – Canterbury Recovery
    We’ve put some tax relief measures in place to help you. The link below is to a factsheet that provides answers to common questions. If you still have any concerns about tax or social entitlements after reading the factsheet, please call us on 0800 473 566.”

    …and they are then asked to call a 0800 number as opposed to reply and get a response to their questions on FB. Why can’t people reply and/or IRD gather similar questions and hold chat sessions to cover off issues?

    I am a Web consultant and personally I think this approach is inefficient and would think users would find it annoying.



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