Andrea DiMaio

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Andrea Di Maio
Managing VP
15 years at Gartner
28 years IT industry

Andrea Di Maio is a managing vice president for public sector in Gartner Research, covering government and education. His personal research focus is on digital government strategies strategies, Web 2.0, open government, cloud computing, the business value of IT, smart cities, and the impact of technology on the future of government Read Full Bio

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US Navy Social Media Directory: A Great Idea

by Andrea Di Maio  |  November 16, 2009  |  3 Comments

The US Navy has published a “one-stop-shop of its social media pages across various social media sites”. This is both a simple and a great idea. This directory serves multiple purposes:

  • It works as an inventory tool. Once different parts of a complex organization start establishing their presence on social media, it is easy to lose track
  • It is a reference for authentic social media pages. There is plenty of pages that are created by supporters or opponents of government organizations, and a single source to identify the real ones is certainly helpful.
  • It acts as a starting point for other parts of the organization that are considering to establish their presence.

The layout is very effective, with a simple alphabetical list and the icons of mainstream social media (Facebook, Twitter, Flickr, YouTube) as well as of possible blogs. At the top of the page there is a useful notice that explains the principles that apply to social media presence, as follows

Social media is all about collaboration. While we encourage candid conversation and frank exchange of ideas, we request you voice your opinions in a respectful manner.
You participate at your own risk, taking personal responsibility for your comments, your username and any information provided.

  • We do not under any circumstance allow graphic, obscene, explicit or racial comments or submissions, nor do we allow comments that are abusive, hateful or intended to defame anyone or any organization.
  • We do not allow solicitations or advertisements. This includes promotion or endorsement of any financial, commercial or nongovernmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or nongovernmental agency.
  • We do not allow comments that suggest or encourage illegal activity.
  • This is exemplary in its clarify and immediacy, and an example that should be followed by others.

    3 Comments »

    Category: social networks in government     Tags:

    3 responses so far ↓

    • 1 uberVU - social comments   November 17, 2009 at 12:12 am

      Social comments and analytics for this post…

      This post was mentioned on Twitter by AndreaDiMaio: US Navy Social Media Directory: A Great Idea – http://bit.ly/SOsyh #gov20…

    • 2 Steve Lunceford   November 19, 2009 at 3:55 pm

      I had the pleasure of speaking with Dave Werner (the PAO helping man @NavyNews and the directory) a week or so ago and gotta agree with you that this is a great idea and nice execution.

      Culling all points of Social Media presence was actually in the original idea for GovTwit.com (which lists over 2,500 Govt/Biz of Govt Twitter IDs), but full by the wayside as I used a system that more closely integrated with Twitter. Will have to revisit that and see how I could add additional points of presence to the overall directory.

    • 3 Bill Spencer   November 20, 2009 at 9:24 am

      WOW, Thanks for the compliments, my goal for the interface was exactly what you pointed out. We needed to provide as much validated transparency as possible while maintaining control of the overall brand. It great to know we are achieving the intended goal.