The US Navy has published a “one-stop-shop of its social media pages across various social media sites”. This is both a simple and a great idea. This directory serves multiple purposes:
- It works as an inventory tool. Once different parts of a complex organization start establishing their presence on social media, it is easy to lose track
- It is a reference for authentic social media pages. There is plenty of pages that are created by supporters or opponents of government organizations, and a single source to identify the real ones is certainly helpful.
- It acts as a starting point for other parts of the organization that are considering to establish their presence.
The layout is very effective, with a simple alphabetical list and the icons of mainstream social media (Facebook, Twitter, Flickr, YouTube) as well as of possible blogs. At the top of the page there is a useful notice that explains the principles that apply to social media presence, as follows
Social media is all about collaboration. While we encourage candid conversation and frank exchange of ideas, we request you voice your opinions in a respectful manner.
You participate at your own risk, taking personal responsibility for your comments, your username and any information provided.
We do not under any circumstance allow graphic, obscene, explicit or racial comments or submissions, nor do we allow comments that are abusive, hateful or intended to defame anyone or any organization. We do not allow solicitations or advertisements. This includes promotion or endorsement of any financial, commercial or nongovernmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or nongovernmental agency. We do not allow comments that suggest or encourage illegal activity.
This is exemplary in its clarify and immediacy, and an example that should be followed by others.