Comments on: The best value proposition for behind-the-firewall social networking is … fear http://blogs.gartner.com/andrea_dimaio/2009/10/30/the-best-value-proposition-for-behind-the-firewall-social-networking-is-fear/ A member of the Gartner Blog Network Thu, 09 Feb 2012 14:26:14 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Tim Archambault http://blogs.gartner.com/andrea_dimaio/2009/10/30/the-best-value-proposition-for-behind-the-firewall-social-networking-is-fear/comment-page-1/#comment-2260 Tim Archambault Mon, 02 Nov 2009 02:24:46 +0000 http://blogs.gartner.com/andrea_dimaio/2009/10/30/the-best-value-proposition-for-behind-the-firewall-social-networking-is-fear/#comment-2260 Very Good point Andrea. The train has indeed left the station. The ability to "control" employees in what they say through social networks is becoming increasingly difficult whether it be public or private sector. "Blacking out" social networks like Facebook and Twitter only further mask an organization's misunderstanding of it's customers/constituents. Very Good point Andrea. The train has indeed left the station. The ability to “control” employees in what they say through social networks is becoming increasingly difficult whether it be public or private sector. “Blacking out” social networks like Facebook and Twitter only further mask an organization’s misunderstanding of it’s customers/constituents.

]]> By: FutureGov » Useful links » links for 2009-11-01 http://blogs.gartner.com/andrea_dimaio/2009/10/30/the-best-value-proposition-for-behind-the-firewall-social-networking-is-fear/comment-page-1/#comment-2251 FutureGov » Useful links » links for 2009-11-01 Sun, 01 Nov 2009 13:01:04 +0000 http://blogs.gartner.com/andrea_dimaio/2009/10/30/the-best-value-proposition-for-behind-the-firewall-social-networking-is-fear/#comment-2251 [...] The best value proposition for behind-the-firewall social networking is … fear (tags: social technology enterprise2.0 gartner) [...] [...] The best value proposition for behind-the-firewall social networking is … fear (tags: social technology enterprise2.0 gartner) [...]

]]> By: Steve Radick http://blogs.gartner.com/andrea_dimaio/2009/10/30/the-best-value-proposition-for-behind-the-firewall-social-networking-is-fear/comment-page-1/#comment-2248 Steve Radick Sun, 01 Nov 2009 02:34:05 +0000 http://blogs.gartner.com/andrea_dimaio/2009/10/30/the-best-value-proposition-for-behind-the-firewall-social-networking-is-fear/#comment-2248 While fear may one reason for some people to use a behind the firewall solution vice an external one, I hardly think it's the "best" value proposition. As you say, "Threatening employees that they could harm the agency and themselves if they go “in the wild” should be enough to scare the hell out of them and make them embrace the internal platform “en masse”." Sure, this may scare the hell out of them, but it definitely won't be why they'd use an internal platform, and it surely won't make them use it en masse. If you really want people to use a new internal platform instead of Facebook or Twitter or some other public product, you have to A) offer some value, either in content or functionality, that's not found on any other external site; B) offer an active, vibrant community of people; and C) insert the usage of the platform into (as opposed to above) the workflow. Rather than acting as a value proposition, scaring the hell out of your employees may stop your employees from using Facebook or Twitter as much before, but it doesn't have direct impact on whether they use the internal platform or not. While fear may one reason for some people to use a behind the firewall solution vice an external one, I hardly think it’s the “best” value proposition. As you say,

“Threatening employees that they could harm the agency and themselves if they go “in the wild” should be enough to scare the hell out of them and make them embrace the internal platform “en masse”.”

Sure, this may scare the hell out of them, but it definitely won’t be why they’d use an internal platform, and it surely won’t make them use it en masse. If you really want people to use a new internal platform instead of Facebook or Twitter or some other public product, you have to A) offer some value, either in content or functionality, that’s not found on any other external site; B) offer an active, vibrant community of people; and C) insert the usage of the platform into (as opposed to above) the workflow.

Rather than acting as a value proposition, scaring the hell out of your employees may stop your employees from using Facebook or Twitter as much before, but it doesn’t have direct impact on whether they use the internal platform or not.

]]> By: Tweets that mention The best value proposition for behind-the-firewall social networking is … fear -- Topsy.com http://blogs.gartner.com/andrea_dimaio/2009/10/30/the-best-value-proposition-for-behind-the-firewall-social-networking-is-fear/comment-page-1/#comment-2217 Tweets that mention The best value proposition for behind-the-firewall social networking is … fear -- Topsy.com Fri, 30 Oct 2009 22:10:53 +0000 http://blogs.gartner.com/andrea_dimaio/2009/10/30/the-best-value-proposition-for-behind-the-firewall-social-networking-is-fear/#comment-2217 [...] This post was mentioned on Twitter by Jed Sundwall and Oliver Bell, Andrea DiMaio. Andrea DiMaio said: The best value proposition for behind-the-firewall social networking is … FEAR - http://bit.ly/3gwmFL #gov20 [...] [...] This post was mentioned on Twitter by Jed Sundwall and Oliver Bell, Andrea DiMaio. Andrea DiMaio said: The best value proposition for behind-the-firewall social networking is … FEAR – http://bit.ly/3gwmFL #gov20 [...]

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