As you know Government needs to be seen as neutral, not favouring one vendor/supplier/provider over another unless they have good reason to. By disseminating our information through social networks Government runs the risk of being criticised for say choosing Facebook over Bebo. However, I think we need to start somewhere and I would say this is the same level of risk as “letting go” of our information, say via Wikis.

It does seem though that we need to give some thought around setting baselines. We need to create guidance to assist the selection process, such as choosing the top 3 sites (rather than just 1 dominant player) of a specific nature or audience. Perhaps this is a job for the COI but I’d like to see another Government organisation take this leap so we can begin to understand and protect against any pitfalls.