Allen Weiner

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Note to Yahoo! Newspaper Consortium: Think Social, Think Content

by Allen Weiner  |  March 9, 2009  |  Comments Off

Memo to Carol Bartz: It’s a nice achievement that Yahoo! now has 793 newspapers in its consortium, 120 of whom are using its APT advertising platform, but this effort is perhaps an exercise in futility unless the newspapers can figure out a way to cut costs and generate digital dollars in short order. And I […]

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