Allen Weiner

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Entries Tagged as 'ereaders'


Taking a Page from the Apple iPod Marketing Playbook

by Allen Weiner  |  November 24, 2009  |  2 Comments

Kudos to Sony and Random House (U.K.) for some innovative marketing for its ereader. In the U.K., Sony is launching a pink ereader for fans of John Patterson (alas, one of my guilty pleasures). The reader will contain some exclusive content from John Patterson as well as a pre-release version of the latest Alex Cross [...]

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A Barnes and Noble EReader Seems Likely

by Allen Weiner  |  October 9, 2009  |  1 Comment

Putting aside my instincts to avoid writing about rumor (oops. I have said that before), an overwhelming number of published reports indicate that book retailer Barnes and Noble is about to launch an ereader, joining the parade of devices that includes the Kindle, Sony’s family of products and devices soon to launch (Irex), hyped to [...]

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IREX Teams with Verizon, B&N For Its Latest E-Reader Offering

by Allen Weiner  |  September 23, 2009  |  1 Comment

IREX Technologies has announced a new entry into the e-reader space that is sure to turn some heads and offer yet another competitive alternative to Amazon’s Kindle and Sony’s new product lines. Additionally, the new, 8.1-inch IREX DR800SG, adds Verizon to the list of carriers who sense an opportunity in this emerging space. Verizon will [...]

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If You Can’t Beat ‘Em, Buy ‘Em

by Allen Weiner  |  April 30, 2009  |  Comments Off

For those of us deeply entrenched in following the e-book world, we watch and marvel as Amazon’s purchase of Lexcycle, developer of Stanza, a the most popular iPhone e-book application, further distances the Seattle company from the competition. Question: is everyone else in this space either asleep at the switch or too busy worrying about [...]

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The Kindle is Great, But…

by Allen Weiner  |  April 13, 2009  |  Comments Off

A few weeks into my ownership of a Kindle 2, I must report that the Amazon e-reader holds great promise as it delivers a very intuitive experience for those who want portability and a virtual library at their fingertips. Adding books (from both Amazon and other sources) to the Kindle 2 is straightforward with the [...]

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