Allen Weiner

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Entries Tagged as 'digital marketing'


Digital Marketers Take Note: Print Magazines May Not Be Dead After All

by Allen Weiner  |  February 6, 2014  |  2 Comments

It’s been said by some that I have ink in my blood having started my career as a newspaper reporter well before the digital dawn. With that in mind, it makes me sentimental and sad to see print publishers fall behind the digital curve and fumble attempts to be digitally relevant, especially with the explosive […]

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A Wrinkle in Zero Moment of Truth Thinking for Digital Marketers

by Allen Weiner  |  February 5, 2014  |  1 Comment

As analysts, it’s our job to continually challenge our own thinking so that predictions and assertions becoming living ideas that are subject to evolution based on marketplace changes and consumer behaviors. I tend to think of my work less as a fortune teller and more of a tour guide explaining changes in the landscape so […]

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Super Bowl 48: Digital Commerce Fumbles

by Allen Weiner  |  February 3, 2014  |  1 Comment

I have this nagging feeling that when marketing strategies are assembled for the Super Bowl, a placard is put on the conference room door that says: “Digital Commerce Mavens, Stay Away. At least that’s the impression I have after the snoozefest that was #SB48. The game was never in doubt, which gave me time to […]

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The Droning of Digital Commerce

by Allen Weiner  |  December 5, 2013  |  Comments Off

The “60 Minutes” love letter to Amazon, which took the form of a 14-minute segment that amounted to an infomercial regaling the wonders of the Seattle-based “everything store,” has resulted in more drone –related social media humor than could be assembled by a gathering of every staff writer who has worked for “SNL” since its […]

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What’s So Great About Cyber Monday?

by Allen Weiner  |  November 24, 2013  |  1 Comment

Let me say this about Cyber Monday—I just don’t get it. To me, it feels like one of those made-up days of distinction the greeting card companies come up with like Secretary’s Day or Boss’s Day (oops, that really is a great idea) or, even more in the category of such faux notoriety as National […]

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Black Friday—Is There an App for That?

by Allen Weiner  |  November 19, 2013  |  Comments Off

In the app economy, there are no one-size-fits all menus of choices that will satisfy the vast expanse of consumers whose interests range from Justin Bieber music (yuck) to learning how to play pedal steel guitar. Perhaps that’s why there are more apps downloaded than the combined total fast food burgers and pizza slices served […]

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Thanksgiving Shopping Is The New Black

by Allen Weiner  |  November 13, 2013  |  Comments Off

As if magically levitated out of November calendar and stretched beyond previous limits, Black Friday now includes Turkey Day as part of its allure for holiday season bargain hunters willing to put down their forks to go elbow to elbow with fellow shoppers in this newly carved slice of retail nirvana. In short, holiday shopping […]

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Finding Your Commerce Signal Caller

by Allen Weiner  |  September 10, 2013  |  Comments Off

With week one of the 2013 NFL season in the books, even casual fans are able to see how some of this year’s draft picks are likely to fare. Extra attention is paid, as per usual, to the men who line up under center, wearing a number that falls between 1 and 20 (little known […]

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Digital Marketers Should Tell Stories with Benefits

by Allen Weiner  |  August 28, 2013  |  Comments Off

I was touched and somewhat tearful when I watched a new video spot for Extra gum in which we see a time lapse narrative of a father and daughter who bond over his miniature creations made from gum wrappers. During each phase of their relationship, the wrappers are an aluminum foil tie that binds culminating […]

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Content Marketing is Less about Marketing and More About Content

by Allen Weiner  |  August 27, 2013  |  Comments Off

I happen to be one of these curmudgeons who routinely become skeptical when any person, product, trend or fad reaches the point of being coin of the realm. When the Q score goes up, so does my own internal Doubting Thomas and I need to assuage my personal doubts and see whether we’re at a […]

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