by Allen Weiner | May 19, 2013 | 2 Comments
In what has been a relatively slow year for big acquisitions in the tech world, Yahoo’s board has approved a billion-dollar-plus layout to buy Tumblr, a blogging platform that has over 100 million blogs as of mid-May 2013. For Yahoo, the Tumblr purchase represents its first big move under Marissa Mayer’s regime and an attempt [...]
Category: Uncategorized Tags: digital marketing, Tumblr, Yahoo
by Allen Weiner | May 9, 2013 | Comments Off
Facebook’s recent earnings call was noteworthy to those who follow the social network’s commerce path in that its “Gifts” program was not mentioned in a review of its various revenue-generating efforts. In the weeks leading up to the call, Facebook CFO David Ebersman said that gifts’ contribution to revenue had been “very small” for 2012 [...]
Comments Off
Category: Uncategorized Tags: digital marketing
by Allen Weiner | April 1, 2013 | 1 Comment
To be certain it was not an April Fool’s prank, I had to check the dateline of the story that revealed the idea Walmart was considering a plan in which it would offer same-day-delivery with a twist—customers would become delivery men (and women). Couple this with Google’s entry into the home delivery business and we [...]
Category: Uncategorized Tags: digital marketing, Google
by Allen Weiner | February 25, 2013 | Comments Off
I was inspired by a great piece in AdAge that took brands to task for forcing themselves into Twitter conversations. It’s the annoying party guest who interrupts your conversation about college football to talk about his recent trip to Yellowstone. All that’s missing is the home movies. Or, as the AdAge article aptly states: “Is [...]
Comments Off
Category: Uncategorized Tags: content marketing, digital marketing
by Allen Weiner | February 19, 2013 | Comments Off
The recent hack on Twitter which put 250,000 user accounts at risk couldn’t have come at a worse time, preceding one of the social network’s major co-marketing efforts. Twitter’s security people say it was “the work of professionals” which is not comforting to those who contemplated, post cyberattack, to link their Twitter accounts to their Amex cards [...]
Comments Off
Category: Uncategorized Tags: American Express, Amex, digital marketing, Twitter
by Allen Weiner | February 7, 2013 | Comments Off
Nietzsche must have been hungry when he said “out of chaos, comes order.” Or perhaps he was waiting in line at his favorite food truck, flicking away on his cellphone to see the specials of the day. He would have been one of many who were happily engaged, via digital marketing, to his or her [...]
Comments Off
Category: Uncategorized Tags: digital marketing
by Allen Weiner | January 25, 2013 | 2 Comments
As a former retailer, my heart goes out to those suffering from the rampant practice of showrooming. The phrase “the customer is always right” (coined by Marshall Field) used to give me a major case of agida. My favorite “customer is often wrong” or a pain in the buns example is the shopper who would [...]
Category: Uncategorized Tags: digital marketing
by Allen Weiner | December 13, 2012 | 1 Comment
New data released by IBM shows that mobile traffic to e-commerce sites now represents an average of 26.5% of all site traffic (up from 15.8% in 2011) and (Great article on mobile devices within e-commerce http://t.co/nTsnaper… Allen Weiner‘s insight: Interesting research I suggest you check out research from Gartner’s Mike McGuire: http://blogs.gartner.com/mike_mcguire/2012/10/19/mobile-marketing-by-the-numbers-too-big-to-ignore/ See on connect.icrossing.co.uk
Category: Uncategorized Tags: digital marketing
by Allen Weiner | December 10, 2012 | 2 Comments
Lists. I love lists. I sit all weekend and watch the MLB Network’s “Prine 9,” a show which compiles oddball lists such as the nine greatest left-handed right-fielders. As an homage to such efforts and to get in line with all your look-back, look-forward end of year lists, here’s my list of four major digital [...]
Category: Uncategorized Tags: digital marketing
by Allen Weiner | December 6, 2012 | Comments Off
The folks who, more than 90 years ago, brought us the Campbell’s Kids as part of an early ad campaign, are stepping up to the times with a new-fangled push for a new line of soups, Campbell’s Go. Behind the creative impetus of CEO Denise Morrison, the company puts the rest the theory of teaching [...]
Comments Off
Category: Uncategorized Tags: Campbell's Go, Campbell's soup, digital marketing
