Allen Weiner

A member of the Gartner Blog Network

Entries Categorized as 'directories'


Digital Marketers Must Review The Reviewers

by Allen Weiner  |  September 1, 2012  |  1 Comment

I am reminded of a conversation with a Yellow Pages provider who bravely began to allow reviews of products and services that were offered by its client base. I also recall being the one who encouraged them to take this daring plunge. Six months later, they reported the tactic was a success and those clients […]

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Category: Amazon directories e-books regulatory     Tags: ,

Sensing Sounds Along the Social Superhighway

by Allen Weiner  |  October 22, 2009  |  Comments Off

Both Google and Microsoft (Bing) have announced plans to add Twitter results (and, in case of Microsoft, Facebook updates) to search results. This is an interesting achievement for sure, but one that leaves me in major so-what mode. There has been a lot of buzz around searching the real-time web, and both search giants have […]

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Category: blogging directories Google Microsoft social media     Tags:

Is The Courier Microsoft’s Xbox for the E-Reader Space?

by Allen Weiner  |  September 23, 2009  |  1 Comment

Word is leaking out (no doubt from Microsoft itself) on the Courier tablet. Looks very cool but it raises more questions that offers answers. If it’s the device that supports cool Silverlight applications for content providers, it will be quite interesting. So far, Apple has little to worry about if it intends to offer a […]

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Category: Amazon directories Google Microsoft Publishing     Tags: , , ,

U.S. Justice Department Sour on Google Book Deal

by Allen Weiner  |  September 21, 2009  |  Comments Off

The latest installment in the Google-Amazon drama. Continued negotiations to follow. “The current settlement proposal would stifle innovation and competition in favor of a monopoly over the access, distribution and pricing of the largest collection of digital books in the world, and would reinforce an already dominant position in search and search advertising,” said the […]

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Category: Amazon directories Google Publishing     Tags: , ,

Microsoft, Yahoo! Ink Search Deal

by Allen Weiner  |  July 29, 2009  |  Comments Off

After walking halfway down the aisle with Google in 2008 in a proposed (and then scrapped) search-advertising pact, Yahoo! has inked a 10 year deal in which Microsoft will power Yahoo! search and sell self-service keywords through AdCenter while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. The […]

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Category: citizen media directories social media Television Twitter Uncategorized     Tags: , , ,

Google Enters the EBook Market

by Allen Weiner  |  June 1, 2009  |  Comments Off

Google’s announcement that it plans to enter the ebook space is hardly a surprise given the search giant indicated such intentions as part of its class action lawsuit settlement with book publishers earlier this year. How Google manifests its interest in the ebook space and what parts of the value chain it assumes is where […]

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Category: blogging directories economy Newspapers Publishing     Tags: , , , , ,

Tell Your Statistics To Shut Up

by Allen Weiner  |  October 30, 2008  |  1 Comment

I believe that’s what Charlie Brown once said to Linus or Lucy, but in this case a new study somewhat contradicts or at least puts into question a YPA survey about the usage of print Yellow pages I blogged about last week. A new study (as such studies become commodities) now says that print Yellow […]

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Category: blogging directories Publishing Search Web 2.0     Tags: ,

Yellow and Green and Read All Over

by Allen Weiner  |  October 23, 2008  |  2 Comments

According to a study by Knowledge Networks on behalf of the Association of Directory Publishers, a significant majority (85%) of the US population has used the printed Yellow Pages in the last year with awareness remaining strong, as 78% of consumers stated they contacted an average of two businesses after looking up a listing in […]

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Category: directories Publishing     Tags: , , ,