Entries Categorized as 'advertising'
by Allen Weiner | November 10, 2008 | 1 Comment
I was not surprised to see the Hollywood Reporter and other sources note that Blockbuster, the former 500 pound Gorilla in the video rental business, is looking to develop or partner in a set-top box implementation that would stream movies to the home. That original idea has been implemented by Nextflix/Roku, Vudu, Apple TV, Xbox, [...]
Category: advertising broadcasting Television Video Web 2.0 Tags: Apple, Blockbuster, Microsoft, Roku, Sezmi, Vudu
by Allen Weiner | November 5, 2008 | Comments Off
With the 2008 election behind us, it’s interesting to take a look back at how candidates have used TV to deliver their message. Hulu offers a selection of political advertisements (some older than me) that show you how little has changed despite advances in technology and increased candidate spending.
Category: advertising broadcasting Television Tags: Eisenhower, Hulu, Mondale, Nixon, politics, Reagan
by Allen Weiner | October 13, 2008 | 1 Comment
One of the good things about living part time in Austin, Texas, is the number of Web 2.0 companies (not to mention Web 1.0) companies in the area and the entrepreneurial energy that permeates the tech community. I had the opportunity to visit one prominent Web 2.0 company, Pluck, last week. Pluck is a leader [...]
Category: advertising Newspapers Publishing social media Web 2.0 Tags: Austin, Newspapers, Pluck, Publishing, Seesmic, social media
by Allen Weiner | October 3, 2008 | 1 Comment
Now that’s a TV 2.0 experience No matter what side of the aisle you sit on, you have to point to Twitter and Current TV as two of the real winners of the VP debate. By combining a live stream of the debate with a Twitter feed, the net result was a steady stream of [...]
Category: advertising blogging broadcasting Newspapers Television Uncategorized Tags: Current, debate, Twitter
by Allen Weiner | October 2, 2008 | Comments Off
As a native Philadelphian, it is always fun to poke fun at everything New Jersey, but I find nothing funny about the possibility of the Newark Star Ledger (yes, the paper Tony Sorpano would pick up at the bottom of his driveway) going out of business. Despite a huge number of buyouts (200 to be [...]
Category: advertising Newspapers Publishing Tags: Minneapolis, Newark, Newspapers, Publishing, Spokane
by Allen Weiner | October 2, 2008 | Comments Off
A few updates following my recent report, “With Careful Execution, Simulstreaming Holds TV 2.0 Promise,” a view into the trend which allows communal online viewing of TV or video content: CBS has jumped into the mix with “Viewing Room,” an application from CBS Labs which allows viewers to watch an episode of “How I Met [...]
Category: advertising broadcasting Newspapers Television Tags: CBS, Gartner, Lycos, Michael Moore, simulstreaming
by Allen Weiner | September 18, 2008 | Comments Off
A few scary signs that newspapers looking to the Web for salvation (and money) are finding bumps in that road: 1. McClatchy cuts 16 employees. Company sites soft ad market2. Newspaper online ad revenue is down 2.4% in Q2 compared to 2007. Here’s the report from the Newspaper Association of America on Poynter.org On the [...]
Category: advertising Newspapers Publishing Uncategorized Tags: Newspaper Association of America, Newspapers, Publishing, The New York Times
by Allen Weiner | September 17, 2008 | Comments Off
In 2007, as the video marketplace began to expand with the entry of TV episodes, mashups and shows made specifically for web audiences (aka low attention span theater), it became evident a segment was evolving that was nestled between time-shifted episodes of “Desperate Housewives” and YouTube’s “swinging a cat in the backyard” fare. In a [...]
Category: advertising broadcasting Television Uncategorized Tags: broadcasting, media, Television, TV