Allen Weiner

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Entries Categorized as 'advertising'


The Kindle is Great, But…

by Allen Weiner  |  April 13, 2009  |  Comments Off

A few weeks into my ownership of a Kindle 2, I must report that the Amazon e-reader holds great promise as it delivers a very intuitive experience for those who want portability and a virtual library at their fingertips. Adding books (from both Amazon and other sources) to the Kindle 2 is straightforward with the […]

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Category: advertising citizen media Mobile Newspapers Publishing     Tags: , , , , , , , , ,

Brand Thunder, Browser Brander @ SXSW

by Allen Weiner  |  March 19, 2009  |  1 Comment

Mike Kaply of Brand Thunder talks about his company’s solution to help recording artists (and soon sports teams) create personalized, branded browsers to promote themselves and their products.

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Category: advertising blogging citizen media social media     Tags: , , , ,

Sad Prediction Coming True

by Allen Weiner  |  February 27, 2009  |  Comments Off

In December 2008, in the document “Predicts 2009: The Media Industry Looks for Equilibrium” we stated: By year-end 2009, at least three iconic daily newspapers located in the U.S. and Europe will cease print publication. It’s the end of February, and the The Rocky Mountain News in Denver has gone dark. (see below). Who will […]

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Category: advertising economy Newspapers Publishing     Tags: ,

Charlie Rose TV Series: The Future of Newspapers

by Allen Weiner  |  February 17, 2009  |  Comments Off

If you have 25 minutes to spare, check out the first in what could be a thought-provoking series from PBS’ Charlie Rose on The Future of Newspapers.

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Category: advertising economy Newspapers Publishing     Tags: ,

Hulu: Evil Plot or Misguided Marketing?

by Allen Weiner  |  February 2, 2009  |  11 Comments

I have watched Hulu’s coming- out party ad (see here) several times, both live during the heartbreaking SB 43 (yes, I live in Arizona) and then online where it will live forever to be cheered, jeered and even possibly revered. As someone who has followed Hulu since before this forward-thinking online venture between NBC and […]

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Category: advertising broadcasting citizen media social media Television Video     Tags: , , , ,

U.S. Searchers Say: “What, Me Worry?

by Allen Weiner  |  December 10, 2008  |  Comments Off

Economy in trouble? Layoffs coming in horrific waves? Daily newspapers filing for bankruptcy? Oprah packing on the pounds? Hah. We’re not worried about any of that sort of mundane sort of trivia. What we want to know is does a straight beat a flush. Or what did Paris Hilton wear to some wonderful after-party. Or […]

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Category: advertising Search Uncategorized Video videocameras     Tags: , , , , ,

The Tribune Company Looks To The Ultimate Do-Over

by Allen Weiner  |  December 8, 2008  |  Comments Off

Much as airlines such as United and Delta sought the cover of Chapter 11 bankruptcy to reorganize and attempt to meet the demands of changing market dynamics, the venerable Tribune Company publisher of eight large daily metro newspapers, is teetering on the edge of Chapter 11 as it faces billions of dollars in debts it […]

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Category: advertising broadcasting Newspapers Publishing social media Television Uncategorized Web 2.0     Tags: , , ,

Pure Digital Camcorder Bakeoff

by Allen Weiner  |  November 17, 2008  |  Comments Off

As previously stated, I am a video guy. Back in the day, I was an A/V nerd and even worked after school to repair broken educational films by resplicing them when they cracked as they were wont to do. So, when the online consumer video craze began to surface about five years ago, I became […]

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Category: advertising blogging broadcasting citizen media Newspapers Publishing social media Television Uncategorized Video videocameras Web 2.0     Tags: , , , , , ,

And They Would Call The Network, Hulu

by Allen Weiner  |  November 14, 2008  |  Comments Off

Here’s some food for thought: as NBC and Fox plan to share resources, would it make sense for News Corp to spin off Fox Broadcasting and for GE to spin off NBCU and create a new combined network? Imagine the efficiencies. Heck, I’d call the new network Hulu (the name of their online joint venture) […]

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Category: advertising blogging broadcasting Television Video Web 2.0     Tags: , , , , ,

More On Protail Video

by Allen Weiner  |  November 12, 2008  |  2 Comments

Gartner issued a press release on a report I authored on protail video, a concept the Media IAS team began writing about a year ago. The concept–video that lives between professional network content and general UGC–has evolved a great deal since my first report and will undoubtedly have subsegments of its own, especially as new […]

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Category: advertising blogging broadcasting citizen media Newspapers Publishing Television Uncategorized Video Web 2.0     Tags: , , , , ,