Allen Weiner

A member of the Gartner Blog Network

Allen Weiner
Research VP
7 years at Gartner
23 years IT industry

Allen Weiner shares insights on how to monetize digital marketing through commerce. His focus on “Commerce Everywhere” provides perspective on how social, mobile, search and emerging channels can be tapped to improve customer experiences and drive business results … Read Full Bio

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Raising Digital Marketers Content Management IQ

by Allen Weiner  |  February 28, 2014  |  2 Comments

For those who missed it, I encourage you to listen to the replay of my Gartner Webinar (subscription required) on the role content management plays in developing a winning digital marketing content strategy. The session stresses the importance of understanding how content marketing, content management and curation fit together for brands and digital marketers. As I said in the webinar, it’s important to know how the sausage is made even if you never plan on making your own sausage by hand. Understanding the fundamentals is a key to working with providers and other third parties as well as raising your content marketing IQ.

We had a number of terrific questions. If you have one, share in the comment box below.

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