For those who missed it, I encourage you to listen to the replay of my Gartner Webinar (subscription required) on the role content management plays in developing a winning digital marketing content strategy. The session stresses the importance of understanding how content marketing, content management and curation fit together for brands and digital marketers. As I said in the webinar, it’s important to know how the sausage is made even if you never plan on making your own sausage by hand. Understanding the fundamentals is a key to working with providers and other third parties as well as raising your content marketing IQ.
We had a number of terrific questions. If you have one, share in the comment box below.
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