Gartner Blog Network

Posts from Date:   2013-1

Can Content Marketing Beat Showrooming?

by Allen Weiner  |  January 25, 2013

As a former retailer, my heart goes out to those suffering from the rampant practice of showrooming. The phrase “the customer is always right” (coined by Marshall Field) used to give me a major case of agida. My favorite “customer is often wrong” or a pain in the buns example is the shopper who would […]

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