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Firm reports 27% of traffic comes from a mobile device

by Allen Weiner  |  December 13, 2012  |  1 Comment

New data released by IBM shows that mobile traffic to e-commerce sites now represents an average of 26.5% of all site traffic (up from 15.8% in 2011) and (Great article on mobile devices within e-commerce http://t.co/nTsnaper

Allen Weiner‘s insight:

Interesting research

I suggest you check out research from Gartner’s Mike McGuire: http://blogs.gartner.com/mike_mcguire/2012/10/19/mobile-marketing-by-the-numbers-too-big-to-ignore/

 

See on connect.icrossing.co.uk

Category: digital-marketing  

Tags: digital-marketing  

Allen Weiner
Research VP
7 years at Gartner
23 years IT industry

Allen Weiner shares insights on how to monetize digital marketing through commerce. His focus on “Commerce Everywhere” provides perspective on how social, mobile, search and emerging channels can be tapped to improve customer experiences and drive business results … Read Full Bio


Thoughts on Firm reports 27% of traffic comes from a mobile device




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