Allen Weiner

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Archives for December, 2012

Firm reports 27% of traffic comes from a mobile device

by Allen Weiner  |  December 13, 2012  |  1 Comment

New data released by IBM shows that mobile traffic to e-commerce sites now represents an average of 26.5% of all site traffic (up from 15.8% in 2011) and (Great article on mobile devices within e-commerce… Allen Weiner‘s insight: Interesting research I suggest you check out research from Gartner’s Mike McGuire:   See on

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2013: The Year Ahead in Digital Commerce

by Allen Weiner  |  December 10, 2012  |  2 Comments

Lists. I love lists. I sit all weekend and watch the MLB Network’s “Prine 9,” a show which compiles oddball lists such as the nine greatest left-handed right-fielders. As an homage to such efforts and to get in line with all your look-back, look-forward end of year lists, here’s my list of four major digital […]


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Campbell’s Plays Multiple Digital Cards to (Hopefully) Sell Soup

by Allen Weiner  |  December 6, 2012  |  Comments Off

The folks who, more than 90 years ago, brought us the Campbell’s Kids as part of an early ad campaign, are stepping up to the times with a new-fangled push for a new line of soups, Campbell’s Go. Behind the creative impetus of CEO Denise Morrison, the company puts the rest the theory of teaching […]

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