Archives for December, 2012
by Allen Weiner | December 13, 2012 | 1 Comment
New data released by IBM shows that mobile traffic to e-commerce sites now represents an average of 26.5% of all site traffic (up from 15.8% in 2011) and (Great article on mobile devices within e-commerce http://t.co/nTsnaper… Allen Weiner‘s insight: Interesting research I suggest you check out research from Gartner’s Mike McGuire: http://blogs.gartner.com/mike_mcguire/2012/10/19/mobile-marketing-by-the-numbers-too-big-to-ignore/ See on connect.icrossing.co.uk
Category: Uncategorized Tags: digital marketing
by Allen Weiner | December 10, 2012 | 2 Comments
Lists. I love lists. I sit all weekend and watch the MLB Network’s “Prine 9,” a show which compiles oddball lists such as the nine greatest left-handed right-fielders. As an homage to such efforts and to get in line with all your look-back, look-forward end of year lists, here’s my list of four major digital [...]
Category: Uncategorized Tags: digital marketing
by Allen Weiner | December 6, 2012 | Comments Off
The folks who, more than 90 years ago, brought us the Campbell’s Kids as part of an early ad campaign, are stepping up to the times with a new-fangled push for a new line of soups, Campbell’s Go. Behind the creative impetus of CEO Denise Morrison, the company puts the rest the theory of teaching [...]
Category: Uncategorized Tags: Campbell's Go, Campbell's soup, digital marketing
