Gartner Blog Network

Posts from Date:   2012-10

Lack of Social Media May Foil Free Taco Marketing Plan

by Allen Weiner  |  October 29, 2012

Smart digital marketers take into account many contingences, and often even plan for the unexpected, but a World Series promotion shows the importance of including a social component in a major campaign just in case. Thanks to the heroics of San Francisco Giants Angel Pagan, his stolen base against the Detroit Tigers resulted in a […]

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Social Commerce’s Poster Children

by Allen Weiner  |  October 4, 2012

With all the buzz and promise given to social commerce, neither the social nets nor those who want to sell via these untapped touchpoints seem to have figured out how to turn Likes and re-Tweets into transactions. It may be wise to dive into the media history books for some well-needed guidance. Long before digital […]

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