Allen Weiner

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Archives for September, 2012


The TV is Speaking. Are Digital Marketers Listening?

by Allen Weiner  |  September 27, 2012  |  Comments Off

I won’t bore you with my decades-long interest in what was once termed “interactive TV.”Back in 1990, I was publisher of a b2b magazine titled “Interactive World” which looked at the earliest, way-before-the-Internet days of a topic called “interactive marketing.” The topics we covered were phone-based interactivity (the use of IVR and 800/900 numbers to [...]

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For Mobile Wallets, Digital Marketers Ponder Convenience vs. Overkill

by Allen Weiner  |  September 20, 2012  |  Comments Off

So I have this friend who goes into a fit when I bend, fold, mutilate or spindle my ticket to a baseball game. Game one, 2000 San Francisco Giants vs. New York Mets, new stadium, cool game tickets with all sorts of embossed decals symbolizing the first playoff game at Pac Bell Park. After passing [...]

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Amazon Aids Digital Marketers with A Commerce Experience Platform

by Allen Weiner  |  September 10, 2012  |  Comments Off

Amazon continues to maintain not only its position as the 300 pound Gorilla in the digital commerce marketplace, but also manages to offer transparent solutions to new ways to sell online that leave others scratching their heads. Case in point: expanding In-App Purchases to include the sale and delivery of physical goods. AllThingsD does a [...]

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Moneyball, Commerce and Digital Marketers

by Allen Weiner  |  September 6, 2012  |  1 Comment

The Moneyball concept, made famous in a 2003 book (and later Oscar-winning film) by Michael Lewis, chronicles how the Oakland Athletics turned Major League baseball on its ear by fielding a winning team of lower priced players whose on-field skills were measured by a series of advanced mathematical data known as Sabermetrics. Without delving into [...]

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Will Amazon Set Fire to the Tablet Market?

by Allen Weiner  |  September 4, 2012  |  Comments Off

[View the story "The New Amazon Tablet " on Storify]

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Digital Marketers Must Review The Reviewers

by Allen Weiner  |  September 1, 2012  |  1 Comment

I am reminded of a conversation with a Yellow Pages provider who bravely began to allow reviews of products and services that were offered by its client base. I also recall being the one who encouraged them to take this daring plunge. Six months later, they reported the tactic was a success and those clients [...]

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